Assistant Manager, National Media- Baby Brands

Job ID: 4669 

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Assistant Manager, National Media – Baby Brands
 

Job Overview:

As an Assistant Marketing Manager on the National Media team, you will support the strategy, execution, and measurement of national campaigns for Newell's Baby brands. Working closely with Retail Marketing, Influencer Marketing, brand partners, Organic Engagement, and creative teams, you will contribute to advancing our paid media strategy by identifying new advertising opportunities and engaging with our audience to support business growth and profitability.

Primary Responsibilities:

• Support Marketing Manager in creating and executing paid marketing strategies across platforms like social media, search, CTV, and programmatic

• Assist in managing A&P budgets by understanding how digital spends impact the business

• Regularly update and track performance reports, monitoring KPI performance for national and DTC campaigns to help maximize results

• Perform data analysis to assist in optimizing and scaling national media and DTC campaigns

• Help with budget pacing to ensure accuracy and identify opportunities for increased performance

• Contribute data-driven insights and results to stakeholders, aligning with overall marketing and business objectives

• Assist in testing and learning to identify the best performing audiences, creative, promotions, and messaging across different seasons and product categories

• Keep up to date with industry trends and changes in Programmatic, Paid Search, and Paid Social, including new features and platform updates

• Exhibit a strong understanding of social media, including content planning and publishing. Support the day-to-day management of paid media campaigns.

• Help develop media strategies by managing channel objectives, tone of voice, platform priorities, asset trafficking, and key performance indicators

• Support efforts to improve organizational processes, reporting templates, data analysis, and media planning

Requirements:

• BS/BA or University degree in a related field

• 0-2 years of digital marketing and/or Ecommerce work experience

• Strong data and analytical background

• Experience in Paid and/or Organic social, SEM, CTV, Programmatic Display management

• Ability to operate independently given direction and brings ideas and solutions to issues raised

• Ability to work effectively and collaboratively across multiple lines of business, influential amongst peers to drive change

• Detail-oriented and operationally focused to drive efficiency

• Demonstrated maturity, problem solving skills, and constructive approach to challenges

• Takes initiative & brings impeccable follow-up skills

• Demonstrated ability to manage multiple initiatives and assignments simultaneously

• Experience working in a media agency, consumer packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.