Assistant Manager, National Media

Job ID: 13853 

Alternate Locations:  

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. 

The Assistant Manager, National Media role will support Newell’s Home & Baby brands by managing advertising campaigns and ensuring alignment with business goals across various channels and partners. This individual will collaborate with cross-functional teams to create data-driven strategies, optimize media spend and deliver impactful performance.

The ideal candidate will have a passion for digital marketing, strong analytical skills and ability to think outside the box.

Key Responsibilities

• Support Marketing Manager in creating and executing paid marketing strategies across platforms like social media, search, CTV, and programmatic
• Assist in managing A&P budgets by understanding how digital spends impact the business
• Regularly update and track performance reports, monitoring KPI performance for national and DTC campaigns to help maximize results
• Perform data analysis to assist in optimizing and scaling national media and DTC campaigns
• Help with budget pacing to ensure accuracy and identify opportunities for increased performance
• Contribute data-driven insights and results to stakeholders, aligning with overall marketing and business objectives
• Assist in testing and learning to identify the best performing audiences, creative, promotions, and messaging across different seasons and product categories
• Keep up to date with industry trends and changes in CTV, Paid Search, and Paid Social, including new features and platform updates
• Exhibit a strong understanding of social media, including content planning and publishing. Support the day-to-day management of brand-owned social channels
• Help develop social strategies by managing organic social channel objectives, tone of voice, platform priorities, post cadence, and key performance indicators
• Support efforts to improve organizational processes, reporting templates, data analysis, and media planning

Qualifications

Education and Experience:

• Bachelor’s degree in Marketing, Business, or related field.
• 1-3 years of experience in digital marketing, eCommerce, or retail media; experience with Social Advertising platforms is highly preferred.
• Experience working in a media agency, consumer packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

Skills and Competencies:

• Strong data and analytical background
• Experience in Paid and Organic social, SEM, CTV, Programmatic Display management
• Ability to operate independently given direction and brings ideas and solutions to issues raised
• Ability to work effectively and collaboratively across multiple lines of business, influential amongst peers to drive change
• Detail-oriented and operationally focused to drive efficiency
• Demonstrated maturity, problem solving skills, and constructive approach to challenges
• Takes initiative & brings impeccable follow-up skills
• Demonstrated ability to manage multiple initiatives and assignments simultaneously

Why Join Newell Brands?

• Opportunity to work with iconic brands and lead cutting-edge digital media strategies.
• Collaborative, inclusive culture that values innovation and growth.
• Competitive compensation package, including performance-based incentives.
• Comprehensive benefits, including health, wellness, and retirement plans.
• Career growth opportunities within a global, industry-leading organization.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.