Associate Brand Manager, Mr. Coffee

Job ID: 12258 

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Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Mr. Coffee is an iconic brand with over 50 years of leadership in the U.S. coffee market, making great-tasting coffee accessible to everyday consumers. Rooted in a strong heritage in drip coffee makers, the brand has expanded into key segments including espresso, single-serve, and specialty appliances. Today, Mr. Coffee delivers reliable, consumer-led innovation that meets people where they are and fuels growth across evolving coffee occasions.

Position Summary:

The Associate Brand Manager position on Mr. Coffee will focus on business results delivery in year and building for the next year within the United States. There will be a strong focus on base business management, optimizing in-year plans to deliver financial metrics and supporting new product launches.

• Partner closely with global brand marketing team
• Work across the business units with all key functions – Sales, Product Development, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for Mr. Coffee
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
• Leverage eComm and DTC data to improve omnichannel performance
• Manage the business with an eye towards speed and focus on increasing profitability

The ideal candidate will bring at least 2 years of prior relevant experience and demonstrate an understanding of brand management and innovation. 

Key Responsibilities:

• Support development of the annual brand marketing and business plan.
• Build, manage, and maintain forecasting models, partnering with cross-functional teams to deliver demand forecasts within acceptable error ranges.
• Deliver timely monthly brand performance reporting with clear insights and commentary.
• Support new product launches, including item set-up, product testing, packaging development, and readiness activities required for successful market execution.
• Partner with Sales and Customer Planning to prepare materials for key customers and support joint business planning.
• Analyze brand performance, market trends, competitive activity, and consumer insights to evaluate innovation, promotions and brand initiatives.
• Integrate and interpret multiple data sources to uncover growth opportunities and develop actionable business improvement recommendations.
• Identify gaps in marketplace understanding and lead analyses to address them.
• Prepare reports and presentations to communicate key findings and recommendations to the Senior Brand Manager and senior management.

• Monitor product velocity, distribution performance, share of shelf, and competitive activity to identify growth opportunities, market share risks, and proactively recommend solutions.
• Execute shipper and display programs and optimize future creative and promotional strategies based on performance analytics and learnings.
  
  

Required Experience/Qualifications:

• A four-year college degree
• 2+ years of prior experience in brand management, marketing, or related roles is preferred.
• Desire to function as a business owner and a passion for brand management.
• Demonstrated ability to deliver results.
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem-solving skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Up to 10% travel potential.
• Fluent in English.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.