Associate Manager, Brand Licensing

Job ID: 5150 

Alternate Locations:  

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Newell Brands is a leading global consumer products organization committed to creating innovative and high-quality products that enhance our consumers' lives. We are currently seeking a creative and driven Associate Brand Licensing Manager to join our team and support the development and growth of our iconic brands through inbound licensing and promotional partnerships. The ideal candidate brings a foundational understanding of brand partnerships and can contribute fresh, forward-thinking ideas.

This is a pivotal time to join the team, as licensing and partnerships are rapidly emerging as critical growth drivers for Newell—gaining increased visibility, investment, and influence across the organization. Backed by strong executive support and cross-functional momentum, this role offers meaningful opportunities for innovation, impact, and long-term career growth.

As an Associate Brand Licensing Manager, you will play a key role in identifying, evaluating, negotiating, and managing that drive incremental value across Newell’s three business segments: Home and Commercial, Learning and Development, and Outdoor and Recreation. You will collaborate with internal stakeholders and external partners to structure impactful agreements that drive category innovation and deepen consumer engagement. You will also help educate brand teams on how to leverage inbound licensing and partnerships to strengthen brand equity, generate incremental revenue, and maintain cultural relevance.

This role requires a strategic thinker with excellent communication skills, strong project management abilities, and a passion for staying ahead of entertainment, gaming, and influencer trends.

Key Responsibilities:

Licensing Opportunity Management:

• Assist in the evaluation of inbound licensing opportunities to ensure alignment with company strategy and brand values that resonate with consumers.
• Monitor trends to anticipate market demands and identify potential opportunities.
• Maintain an up-to-date calendar detailing upcoming release schedules for entertainment companies.

Negotiation and Agreement Execution:

• Support the negotiation of licensing agreements with potential partners, ensuring favorable terms for Newell Brands.
• Collaborate with legal and finance teams to facilitate timely finalization of agreements.
• Help ensure compliance with company policies and standards throughout the negotiation process.

Relationship Management:

• Assist in building strong relationships with inbound licensing partners, acting as a point of contact for ongoing discussions and inquiries.
• Provide support and guidance to partners during the licensing process to ensure a positive experience and foster long-term collaboration.

Cross-Functional Collaboration & Integration:

• Provide support to brand management teams regarding potential licensors, category availability, royalty rates, and other relevant factors.
• Collaborate with stakeholders to implement best-in-class licensing practices for product development during monthly gate meetings.

Tracking, Reporting & Performance Optimization:

• Maintain detailed records of inbound licensing activities, including opportunity status, negotiation progress, and agreement terms.
• Provide regular reports and updates to senior management on inbound licensing performance and key deal milestones.
• Analyze performance data and market feedback to identify optimization opportunities and make recommendations for portfolio adjustments.

Contract Management and Compliance:

• Help monitor compliance with contractual obligations and license terms, ensuring partner performance aligns with agreements.
• Collaborate with legal and finance teams on contract renewals, amendments, and terminations as needed.

Market Insights and Trend Analysis:

• Stay informed about industry trends, competitor activities, and market dynamics relevant to inbound licensing opportunities.
• Use market insights to support decision-making and identify emerging opportunities for portfolio expansion.

Representation at Events:

• Represent the company at summits, trade shows, conventions, and other key forums as needed.

Experience & Qualifications:

• Required Education: Bachelor's Degree
• Experience: 3-5 years of related experience, preferably in brand licensing or business development
• Detail-oriented with strong organizational and project management skills
• Ability to manage multiple tasks simultaneously and adapt to changing priorities
• Excellent communication and presentation skills
• Motivated, dependable, and able to work in a fast-paced environment
• Analytical and strategic thinker
• Team player with strong interpersonal skills
• Proficient in Microsoft Office applications and knowledge of financial tracking systems
• Occasional travel may be required

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.