Associate Manager, Market Development and Planning

Job ID: 4602 

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Position Title: Associate Manager, Market Development & Planning

Location: Atlanta, GA

Segment: Kitchen

Reports to:  Sr. Manager, MDP

Job Summary:

The Associate Manager of Market Development & Planning (MDP) serves as a Kitchen Segment expert. The Kitchen segment is a +$1 billion business for Newell Brands and includes Rubbermaid, Oster, Crockpot, Calphalon, Mr. Coffee, Food Saver, and Ball. 

This individual helps execute the delivery of the assigned brand’s annual sales and profit budget. This role serves as the voice of the Segment with Newell Brands’ Sales teams and serves as the Voice of the customer to the business segment. This role helps capture actionable market insights and translates them into sales strategies that drive growth for both the segment and retail customers.

Key Responsibilities:

Strategic Planning:

• Helps develop Category Playbooks and tactics (DSMP expectations).

• Helps prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar.

• Helps identify new business opportunities and aligns resources to capture incremental revenue.

• Helps with Commercial planning, development of commercialization of Innovation, and execution of key segment initiatives.

• Constantly monitors competitive activity, is an Industry expert for the Newell’s Kitchen business, especially assigned brand.

Sales Execution:

Helps ensure Segment business plan execution and delivery.

• Helps with the execution of Segment plans.

• Understands Risks, opportunities, and Sales Capability development.

• Helps with the execution of Segment DSMP objectives:

  • Helps define channel and customer optimal assortments to maximize shopper reach and Newell’s share of retailer’s assortments.

  • Helps define online and physical store shelf standards, strategy, and key merchandising vehicles to maximize Newell’s share of the retailer’s shelf.

  • Partner with Brand Marketing & Finance to develop Brand price & promotion strategy to drive price realization, while maintaining growing market share.

  • Helps with the execution of key Seasonal Drive Periods (i.e., Back to School, Micro-Seasons) to drive annual revenue, profitability, and market share. 

• Helps prepare for the monthly S&OP Demand Review that informs the Segment’s 18-month demand outlook and continuously improve sales forecast accuracy.

• Helps prepare MDP leaders for the Monthly Business Review with Newell Corporate Leadership team where needed.

Customer Strategy & Engagement:

• Helps prepare for complex, customer negotiations that deliver mutually beneficial outcomes for segment and customers.

Key Knowledge, Skills, & Experience:

• Financial Acumen, with demonstrated results of consistent P&L management and delivery.

• Basic understanding of brand and category management.

• Ability to translate market knowledge and insights.

• Understanding of storytelling and developing selling stories.

• Category knowledge and ability to translate insights into action plans.

• Strong presentation and communication skills.

• Ability to collaborate with cross-functional teams.

Qualifications:

• Bachelor’s degree in marketing, business, or related field.

• 2+ years in market planning, brand management, sales, or related roles.

• US retail customer knowledge is a plus.

• Understanding of syndicated POS and Panel data.

• Demonstrated ability to partner with multiple teams in a matrixed organization is a plus.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.