Associate Manager, National Media -Writing Brands

Job ID: 7823 

Alternate Locations:  

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Job Overview:

As an Associate Marketing Manager on the National Media team, you will support the strategy, execution, and measurement of national campaigns for Newell's Writing brands. Working closely with Retail Marketing, Influencer Marketing, brand partners, Social Engagement, and creative teams, you will contribute to advancing our paid media strategy by identifying new advertising opportunities and engaging with our audience to support business growth and profitability.

Primary Responsibilities:

• Support Marketing Manager in creating and executing paid marketing strategies across platforms like social media, search, CTV, and programmatic
• Assist in managing A&P budgets by understanding how digital spends impact the business
• Regularly update and track performance reports, monitoring KPI performance for national and DTC campaigns to help maximize results
• Perform data analysis to assist in optimizing and scaling national media and DTC campaigns
• Help with budget pacing to ensure accuracy and identify opportunities for increased performance
• Contribute data-driven insights and results to stakeholders, aligning with overall marketing and business objectives
• Assist in testing and learning to identify the best performing audiences, creative, promotions, and messaging across different seasons and product categories
• Keep up to date with industry trends and changes in CTV, Paid Search, and Paid Social, including new features and platform updates
• Exhibit a strong understanding of social media, including content planning and publishing. Support the day-to-day management of brand-owned social channels
• Help develop social strategies by managing organic social channel objectives, tone of voice, platform priorities, post cadence, and key performance indicators
• Support efforts to improve organizational processes, reporting templates, data analysis, and media planning

Requirements:

• BS/BA or University degree in a related field
• 2-4 years of digital marketing and/or Ecommerce work experience
• Strong data and analytical background
• Experience in Paid and Organic social, SEM, CTV, Programmatic Display management
• Ability to operate independently given direction and brings ideas and solutions to issues raised
• Ability to work effectively and collaboratively across multiple lines of business, influential amongst peers to drive change
• Detail-oriented and operationally focused to drive efficiency
• Demonstrated maturity, problem solving skills, and constructive approach to challenges
• Takes initiative & brings impeccable follow-up skills
• Demonstrated ability to manage multiple initiatives and assignments simultaneously
• Experience working in a media agency, consumer packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.