Brand Analytics and Insights Manager

Job ID: 4091 

Alternate Locations:  

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Position Summary:  

The Manager, Brand Analytics and Insights will work closely with the Senior Manager of Brand Analytics, Brand team, and Customer Planning teams to lead data-driven storytelling, focusing on driving overall category growth by leveraging syndicated data, shopper and consumer insights, category, and industry trends.

The Manager, Brand Analytics and Insights will play an integral role in helping the Company achieve objectives by becoming an indispensable strategic business partner for our Brand segments in the marketing organizations, build strong sustainable business relationships at all levels and functions of the organization, customers and customer teams, and linking business objectives with winning growth strategies.

Specific responsibilities will include but are not limited to:

Extensive Category Understanding:

• Act as subject matter expert for Kitchen and provide thought leadership to internal constituents including Brand, Customer planning and Segment Leadership
• Build and maintain market / competitive landscape reporting tools resources and deliver regular category / competitive assessments.
• Serve as the expert through analytical story telling through the use of multiple data sources to assist Brand, Sales Planning, and Segment Leadership in the development of strategies and tactics.

Multi-channel Experience:

• Provide insight and perspective on the various channel dynamics and trends for relevant categories
• Monitor and provide analysis on channel shifting reflected in the marketplace
• Form perspective on multi-channel purchasing behaviors (e.g. site to store, store to site, etc.)
• Maintain and enhance POV on future trends of the industry and economy that have implications on Newell business on behalf of segment

Project Management:

• Ability to manage multiple projects simultaneously under tight deadlines and with a variety of internal stakeholders
• Manage flow of information and time-sensitive requests from division leadership, sales, brand marketing, etc
• Ability to prioritize, lead and delegate effectively

Data Management, Reporting and Analysis

• Support all weekly, monthly, and ad-hoc reporting needs related to POS and market share performance
• Liaise with Insights Mgmt on critical syndicated data sources and associated issues, which include product hierarchy development, data maintenance and accuracy, and organization-wide trainings
• Provide strategic category direction to cross-functional business decisions based on syndicated and HH panel data

Qualifications: 

• Bachelor's degree (preferably in Business, Economics. Statistics or related field), advanced degree preferred.
• 5+ years of experience working with a leading CPG company (Category Management, Sales/Brand Analytics, Customer Planning, or related position)
• 2+ years of direct and hands-on retail/CPG specific experience preferred with a strong desire to help shape the future at Newell Brands
• Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines.
• Understands business principles and strategy to determine the “So What…Now What” for key stakeholders
• Advanced analytical skills and computer software proficiency (e.g., Excel, PowerPoint, PowerBI, etc.)
• Experience with syndicated data measures and software (e.g., Circana (NPD/IRI), Nielsen) as well as with Panel data (e.g. Numerator, Circana)
• Strong executive presence, can interact at all levels of the organization across multiple functional areas
• Experience managing a team is preferred

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.