Brand Manager, Oster

Job ID: 16518 

Alternate Locations:  

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. 

Oster® brings the hassle-free culinary confidence you need to be in the moment any day and every day. Oster has been the go-to kitchen brand for 100 years, starting their story with clippers and expanding into their trusted blenders and heated cooking and food preparation tools. From waffle makers and toaster ovens to air fryers and more, Oster delivers accessible quality and durability for all your kitchen creations. Made with only the best materials and systems, the Oster touch brings innovation and vision to the kitchen without letting the process get in your way. Oster exists to help you make great food.

Position Summary:

The Brand Manager, Global position on Oster will support the development and execution of global innovation and growth initiatives. The role is a critical team member responsible for ensuring collaboration, communication and strong execution of global plans across all regions and countries.

• Manage the business with an eye towards speed and focus on increasing gross margin and overall brand profitability
• Collaborate across all key functions globally and be recognized as a key leader in driving the cross functional team and agenda
• Communicate regularly with regions and countries to ensure they are properly adapting the global brand strategy, positioning, architecture, innovation and marketing plans to their market
• Help refine the global brand strategy and global brand positioning in partnership with your leadership team to align with market trends and consumer insights

The ideal candidate will bring at least 4 years of brand management and innovation leadership experience combined with proven ability to drive omnichannel growth in multiple sales channels.

 
Key Responsibilities:

• Lead major global innovation projects from concept through launch, including concept development, business case creation, and commercialization
• Help embed the global brand positioning globally by working with local countries and regions
• Help lead development of the short and long term global brand strategy; Partner with countries and regions to help them adopt the global brand strategy into their market with only slight changes to fit the nuances of the market
• Execute the global brand architecture in all brand communications and packaging; Partner with local countries and regions to help them shift fully into the approved global brand architecture
• Be the enforcer of the global brand identity guidelines in all markets; Protect the brand's immutable core assets and core packaging architecture ensuring all markets comply with the brand identity guidelines in forms of internal and external communication
• Contribute to the global annual brand planning process with input from the local brand team
• Own timely development and execution of all core assets needed to support a new item launch for omni channel deployment
• Be an expert at consumer understanding. Partner with consumer insights to determine the appropriate consumer research needed to support business strategies and deliver winning propositions to market.
• Understand the global supply chain and procurement landscape to design best in class products to meet consumer needs and financial goals
• Leverage data sources (POS, eCommerce, consumer research, digital analytics) to track performance and identify opportunities
• Collaborate closely with Sales, Finance, R&D, Supply Chain, and Marketing partners to deliver on key initiatives
• Strong cross functional leadership and proven success leading projects and delivering on time.
• Prior P&L management experience including portfolio management, launching innovation to drive revenue, and innovating to drive brand margin expansion.

Required Experience/Qualifications:

• A four-year college degree, MBA preferred.
• 4–6+ years of experience in brand management, marketing, or related field
• Experience in CPG or consumer durables preferred
• Experience diagnosing business performance using tools like ACNielsen, IRI, NPD or other systems measuring POS and shipment data
• Exposure to consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales.
• Strong analytical skills with the ability to translate insights into action
• Experience leading product launches and innovation projects
• Demonstrated ability to manage multiple priorities and drive results in a fast-paced environment
• Strong communication and storytelling skills
• Collaborative mindset with the ability to influence cross-functional teams
• Curiosity and passion for consumer insights and data-driven decision-making
• High levels of accountability, ownership, and execution excellence
• Demonstrated ability to deliver results
• Fluent in English required, Spanish preferred

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.