Brand Software Manager, Dymo

Job ID: 5745 

Alternate Locations:  

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. 

The DYMO Brand Software Manager is a pivotal role within the Global Brand Marketing team, acting as the strategic link between Brand, Sales, Trade Marketing, R&D, and Software Development. This position ensures that the brand vision is seamlessly embedded within digital and software-based consumer experiences.  With a strong marketing foundation and proven experience in software-driven environments, the Brand Software Manager bridges creative brand thinking with technical feasibility—challenging engineers, shaping user journeys, and translating market insights into compelling, on-brand digital solutions.

Responsibilities:

• Cross-functional Leadership
  • Act as the brand-side owner of the software features tracker, working with development to define scope, timelines, and release sequencing.
  • Gather and interpret feedback from Customer Care, sales teams, and field insights to inform platform improvements.
  • Establish in partnership with R&D a process for internal (or external) real-life field testing of alpha and beta release.
  • Conduct ongoing competitive research and identify emerging trends or differentiators relevant to DYMO’s business verticals.
  • Collaborate closely with trade marketing and commercial teams to adapt software features for retail readiness, demo experiences, and shopper engagement.
• Brand Strategy & Digital Translation
  • Translate brand DNA into software interfaces, digital tools, and connected product experiences.
  • Lead alignment of feature positioning and go-to-market messaging across all DYMO software platforms (web, desktop, SDK, mobile apps) to ensure consistent story and user experience.
  • Guide UI/UX development to ensure brand consistency, tone, and emotional resonance with consumers.
  • Champion the consumer perspective across digital platforms, including apps, embedded product software, and smart product ecosystems.
• Product & Software Development Support
  • Contribute to product roadmap discussions with insights from brand positioning, consumer research, and competitive benchmarks.
  • Partner with development teams to assess feature feasibility, prioritize based on user needs and business objectives, and align on release timing.
  • Participate and oversee in feature scoping to ensure benefits are clearly articulated and deliverable within planned sprints.
  • Collaborate with brand and legal teams to develop, validate, and approve marketing claims for software features, ensuring compliance and differentiation.
  • Provide marketing-informed feedback to software engineers and product managers, challenging feature priorities and suggesting brand-enhancing functionalities.
  • Support beta testing, user validation, and market roll-out plans with an eye on brand perception and storytelling.
• Commercial & Market Integration
  • Partner with sales and trade marketing teams to ensure that software capabilities are clearly articulated in sell-in materials, POS, and channel executions.
  • Prepare and distribute release briefs to internal teams, sales, and partners detailing new features, benefits, and positioning guidance.
  • Oversee the creation of supporting sales materials, training tools, and marketing assets for each software release.
  • Participate in go-to-market planning, ensuring a consistent narrative from feature to benefit to emotional value.

Qualifications:

• Bachelor Degree in Marketing, Business, or Communication, with strong digital/tech exposure
• 4–6 years of experience in brand management or product marketing, ideally with exposure to digital or software-driven consumer products.

• Previous experience in software environments or with connected devices, including app-based platforms, IoT, or embedded software interfaces.
• Solid understanding of product development cycles, software sprints, and UX/UI principles.
• Ability to speak both "brand" and "tech"—comfortable navigating between creative storytelling and agile backlogs.
• Strong project management and stakeholder coordination abilities.
• Excellent communication skills in English (additional languages a plus).
• A passion for technology, innovation, and consumer-centric design.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.