Manager, Shopper & Enterprise Insights

Job ID: 13215 

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. 

Location: Atlanta, GA

Job Summary

Consumer & Shopper Insights (CSI) is a strategic business partner that works cross‑functionally to enable fact‑based decision making and commercial success. CSI efforts are grounded in a deep understanding of consumers, shoppers, customers, and retail dynamics.

The Manager, Shopper & Enterprise Insights role is a blended position that reports into the Shopper Insights team. This role is designed to balance shopper‑centric insights delivery in support of sales and customer sell‑in with enterprise‑level enablement and platform management. The Manager will serve as a key insights partner to Sales and Category Management teams, helping translate shopper and retailer understanding into compelling, customer‑ready stories that support product, category, and brand growth at retail.

Key Responsibilities

Shopper & Customer Insights Leadership

• Lead the development of actionable shopper and retailer insights that directly support customer strategy, category growth, product sell‑in, and retail activations across key customers, including Club Channels/Costco.
• Design and execute primary shopper research using a mix of qualitative and quantitative methods (e.g., shopper journeys, shop‑alongs, concept testing, decision trees, DIY surveys).
• Translate business objectives, customer strategies, and sales questions into clear research objectives and well‑structured survey questionnaires and discussion guides.
• Synthesize multiple data sources, including primary research, syndicated data, and secondary sources, into clear, compelling insights for use in customer sales stories.
• Build clear, concise, and visually compelling PowerPoint presentations that effectively communicate insights and recommendations to sales leadership and retail customers.

Enterprise & Capability Enablement

• Contribute to enterprise‑level learning agendas that span multiple customers, brands, or categories, with a focus on scaling high‑value shopper learnings.
• Support the standardization of shopper research methodologies, tools, templates, and ways of working across the CSI organization.
• Identify opportunities to reduce duplication and increase efficiency by leveraging shared insights, platforms, and best practices.

Shopper Platform & Tools Management

• Manage and evolve shopper and insights platforms (e.g., DIY survey tools, dashboards, insight repositories), ensuring they are effectively leveraged to support sales and customer needs.
• Enable self‑serve insights through clear documentation, templates, and education for sales and category partners.
• Act as a subject‑matter expert on key shopper, syndicated, and retailer data platforms, helping teams extract value and apply insights consistently and confidently.

Project, Vendor & Stakeholder Management

• Own end‑to‑end project management for insight initiatives, including scope definition, research design, vendor management, budgets, and timelines.
• Manage external agency partners across full‑service and DIY research approaches.
• Communicate insights and recommendations with clarity and confidence to a range of stakeholders, including sales leadership and customer teams.

Ideal Candidate Profile

• Strong commercial mindset with demonstrated experience supporting sales teams and retailer‑facing work, including Club Channels/Costco.
• Proven ability to translate shopper and retailer insights into persuasive, customer‑ready sell‑in stories.
• Strategic, collaborative partner who is comfortable influencing without authority.
• Strong storyteller who can translate complex data into clear, concise, and visually compelling customer‑ready narratives.
• Curious, proactive, and energized by building scalable tools and ways of working.
• Able to manage multiple priorities in a fast‑paced, sales‑driven environment.

Qualifications & Experience

• Bachelor’s degree required; advanced degree preferred.
• 5+ years of experience in shopper insights, consumer insights, or a related role supporting sales or commercial teams.
• Demonstrated experience working closely with sales organizations and retail customers (client‑side, retailer‑side, or agency experience supporting sales teams).
• Broad experience across quantitative and qualitative research methods, including DIY survey platforms.
• Track record of translating business questions into effective survey design and questionnaires.
• Proven experience creating customer‑ready PowerPoint presentations, with strong attention to clarity, storytelling, and visual quality.
• Strong familiarity with syndicated data sources (e.g., IRI, Nielsen, NPD, Numerator) and retailer data platforms.
• Experience managing research projects, external vendors, and budgets.
• Advanced skills in Excel and PowerPoint; experience with visualization or BI tools a plus.

#LI-DF1

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.