Sr. Brand Manager, Crock-Pot

Job ID: 15738 

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Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. 

Position Summary

The Sr. Brand Manager - Crock-Pot owns the brand's annual and multi-year growth agenda. This role translates consumer insight, category dynamics, and financial targets into a focused innovation, commercialization, and brand-building roadmap that drives near-term results and long-term growth. The role leads cross-functional execution across Marketing, Consumer Insights, R&D, Design, Supply Chain, Finance, Sales, and Digital Commerce.

Role Scope

• Own the annual brand plan and 3-year roadmap for Crock-Pot, balancing short-term delivery with future growth.
• Lead a growing portfolio of innovation and commercialization projects, including active, pipeline, and gate-keeping work.
• Drive the brand's sales, gross margin, and market share performance through disciplined prioritization and decision-making.
• Build business cases for new product launches, line extensions, and adjacency opportunities with clear financial logic.

Key Responsibilities

• Lead annual brand planning and maintain the multi-year innovation roadmap aligned to brand growth targets.
• Prioritize and manage a large project funnel, including concept development, gate reviews, launch readiness, and post-launch tracking.
• Develop business cases for innovation, line extensions, and whitespace opportunities; include market sizing, consumer need, competitive context, and financial impact.
• Own brand performance analysis using POS, shipment, retailer, and consumer data; recommend actions to address gaps and unlock growth.
• Partner with Sales and Customer Planning to support joint business planning, customer presentations, and channel-specific growth plans.
• Drive omni-channel growth through improved packaging, claims, content, and shopability across retail and eCommerce.
• Support key seasonal moments and demand periods such as Crocktober, holiday, New Year, and Super Bowl with integrated plans.
• Work with Supply Chain and Procurement to improve speed to market, cost competitiveness, and launch feasibility.
• Lead cross-functional teams and influence senior stakeholders with clear, data-driven recommendations.

Success Measures

• Deliver against annual sales, gross margin, and share targets.
• Maintain a strong innovation pipeline and launch on time and in full.
• Improve forecast accuracy and convert short-term pressure into repeatable growth.
• Increase consumer relevance, retailer performance, and omni-channel execution quality.
• Support future growth by building a durable base of winning innovation and stronger portfolio management.

Qualifications

• Bachelor's degree required; MBA preferred.
• 5+ years of experience in brand management, innovation, strategy, or related CPG/durables roles.
• Proven ability to lead consumer insight-driven growth plans and translate insights into action.
• Experience managing launches, pipeline prioritization, and cross-functional commercialization.
• Strong analytical skills with POS, shipment, Nielsen/IRI, or similar data tools.
• Ability to influence without authority and present to senior leadership with clarity and confidence.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.