Sr. Brand Manager, DYMO

The Opportunity: Powering the Precision of Digital Home & Workspaces 
Join the team defining the digital future of DYMO® and Rhino™! We are looking for a leader to bridge the gap between world-class physical craftsmanship and a modern software-product lens. This isn’t just about making labeling solutions; it’s about helping to build the ecosystems that make work smarter, faster, and more reliable for professionals and consumers worldwide. If you are a digital-first brand builder who thrives on delivering true connected solutions to your customers, it’s time to label your career with success. 

Position Summary 

The Sr. Brand Manager, Connected Devices is a critical global role at Newell Brands, responsible for a $200MM+ portfolio. You will help lead the transition of DYMO from a standalone hardware brand to a connected solution provider. You will support the global brand while helping deliver the software roadmap that powers our labeling devices across desktop, mobile, and enterprise SaaS environments. 

Key Responsibilities 

• User Driven Innovation: Deliver the 3-year innovation pipeline that integrates hardware launches with software connectivity and features, mobile apps, and cloud printing services, that delver revenue and margin growth. 

• Digital Brand Architecture: Evolve the DYMO brand architecture to encompass digital touchpoints, ensuring a seamless UX/UI experience that reflects our "Smarter/Faster" brand promise. 

• Solution Driven Strategy Development: Evaluate white-space opportunities for new product and solutions development, including enterprise labeling software, and system integrations that drive recurring revenue and brand stickiness. 

• Agile Roadmap Partnership: Partner with R&D and Software Engineering teams to translate consumer insights into functional requirements for software updates and firmware enhancements. 

• Global Lifecycle Management: Manage the transition from legacy hardware to "smart" connected devices, cascading digital features across the portfolio to encourage trade-up. 

• Omnichannel Growth: Drive global growth through a digital-first lens, optimizing  eCommerce platforms and ensuring our software downloads/updates drive customer retention. 

• Data-Driven Leadership: Leverage product analytics (e.g.,App Store feedback, and POS data) to refine the global brand strategy and deliver financial targets. 

• Participate in the annual segment strategy refresh by updating the strategic plan to reflect market trends, consumer insights, competitive opportunities and ways to deliver financial targets 

• Execute the global brand strategy & architecture  across the world and partner with local countries and regions to help them shift fully into the approved global brand architecture 

• Partner with consumer insights to be a global expert on the target consumer, develop and deploy a global consumer and customer segmentation and ensure the consumer and user are at the heart of everything we do 

Required Experience/Qualifications: 

• A four-year college degree, MBA preferred. 

• 7+ years marketing, innovation, and general management or sales experience. 

• Digital Fluency: Good understanding of the software, UX/UI principles, and SaaS business models. 

• The "Servant Leader" Mentality: A brand steward who seeks input from global regions while guiding the organization toward a unified digital future. 

• Performance Marketing & classical brand-building skills combined with modern digital expertise (DTC, eCommerce, and App Store Optimization). 

• P&L Mastery: Prior experience managing P&Ls, including experience with the unique margin structures of both physical goods and digital services. 

• Proven track record in Software or managing connected hardware (IoT) ecosystems 

• Experience gleaning consumer insights and leveraging analytics of primary and secondary research, emerging trends, POS results and competitor/category actions to drive leadership brand sales. 

• Prior experience with pricing strategy and able to lead the organization in setting price, promotional strategy and trade strategy.  

• Demonstrated ability to set, direct and lead trade marketing strategy in partnership with sales and VP Brand Management. 

• Experience growing brands in an eCommerce channel including launching innovation for the channel, achieving first page position and setting media strategy  

• Demonstrated success leveraging analytics to identify business growth opportunities and translating this into revenue or market share improvement. Able to teach, mentor and grow junior marketers in their ability to leverage data for decision making.