Trade Marketing Associate - Canal Tradicional

Job Type:  Full-Time
Location Type:  Hybrid
Location: 

Bogota, Bogota, Colombia

 W3Schools.com

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

 

This position manages all Segment brands within all different customer in the traditional channels for Colombia nationwide . This position uses knowledge of brand and customer strategies to develop and execute Retailers programs that grow brand equity and sales for NWL and our customers. It is also responsible of tracking and optimizing programs over time.

 

Responsibilities

 

  • Plan, develop and track sell out activities within a commercial plan, managing Gross to Net and Promotions budget.
  • Plan, execute and track channel marketing activities targeted to increase our brand presence and sales in traditional customers.
  • Based on understanding customer environment and shopper, recommend coordinated strategies within and across Traditional which accelerate product’s sell-in and sell-out.
  • Provide channel perspective and needs as well as competitor understandings for setting and updating product pricing.
  • Provide input and execute Traditional channel plan, overseeing the creation of promotional programming, such as retailer feature ads, catalog layouts, trade shows, and Retailers-specific  marketing support materials.
  • Maintain up to date information regarding customers and competitors which allow articulation of commercial plans with customers.
  • Track and maintain appropriate cost center budget elements and communicate issues.
  • Support new product launch activities with robust commercial plans .

 

 

 

Qualifications

 

  • Bachelor's Degree in Business Management, Marketing or Business oriented.
  • 8+ years of experience in Trade Marketing in consumer industry and traditional channel.
  • Proficient in Microsoft Office applications.
  • Proficient in Microsoft Office applications.
  • Direct and perform analysis across a wide variety of channel business issues and make fact-based recommendations.
  • English written and spoken at an advanced level

 

 

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.

Date Posted:  Nov 30, 2024