Associate Manager, Digital Marketing

Job ID: 7323 

Alternate Locations:  

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Position Overview:

The Associate Manager, Digital Marketing, will report to the Digital Marketing Manager and will act as a Retail Media expert, where you’ll help shape how our iconic brands show up online. This role is central to building and executing digital marketing strategies across major Canadian retail platforms, including Amazon, Walmart, Canadian Tire, and Loblaw Media.

You’ll collaborate with cross-functional teams — Brand, Sales, Creative, Analytics — and external partners to launch data-driven campaigns that drive awareness, traffic, and sales. If you’re passionate about retail media, performance marketing, and customer journey, this is your opportunity to make an impact on a scale.

Key Responsibilities:

• Lead digital marketing strategy and execution across Canadian retail partners
• Translate brand objectives into compelling, results-driven digital campaigns
• Manage relationships with key retail media networks (Amazon, Walmart Connect, Canadian Tire, Loblaw Media) and third-party partners
• Optimize performance using KPIs such as ROAS, CTR, Impressions, and Conversion Rate
• Analyze digital campaign data to extract actionable insights and continuously improve performance
• Collaborate with Brand, Sales, Creative, and Analytics teams to ensure alignment across initiatives
• Develop clear, compelling briefs for creative and agency partners; ensure all deliverables are met on time and on-brand
• Own the campaign planning calendar and ensure flawless execution across platforms
• Stay ahead of digital marketing trends and innovations to bring fresh thinking to the team
• Support budget planning and ensure campaigns stay within financial targets
• Translate campaign data into insightful reporting decks with key takeaways and strategic recommendations
• Communicate test-and-learn outcomes to the broader team and help implement continuous improvement cycles

Qualifications:

• Bachelor’s degree in marketing, Business, Communications, or related field
• 2–4 years’ experience in digital marketing, eCommerce, or CPG/Retail media
• Proven track record working with retailers (non-DTC) and retail media networks
• Experience managing digital marketing agencies or external partners
• Data-driven mindset with experience using analytics tools
• Excellent communication, project management, and collaboration skills
• Ability to juggle multiple campaigns and deadlines in a fast-paced environment
• High attention to detail, strong follow-through, and a proactive mindset
• Exceptional written and verbal communication skills, including presentation and reporting experience
• Experience in CIQ preferred

Preferred Experience

• Familiarity with Canadian retail media platforms
• Understanding of shopper marketing and omni-channel activation
• Hands-on experience with retail analytics dashboards and bid management tools

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.