Associate Marketing Manager, Yankee Candle

Job ID: 11667 

Alternate Locations:  

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Role Overview

The Associate Marketing Manager will play a critical role in driving the success of Yankee Candle in Canada. This position supports end-to-end commercialization of new products, partners with global brand teams, and ensures flawless execution of marketing initiatives. The ideal candidate is analytical, creative, and highly organized, with a passion for building iconic brands.

Key Responsibilities

• Product Commercialization:
  • Lead end-to-end commercialization of new products in collaboration with global brand teams.
  • Ensure timely execution of launch plans and alignment with brand strategy.
• Data Analysis & Insights:
  • Analyze POS, invoice sales, and syndicated market data to identify trends and opportunities.
  • Develop actionable recommendations for assortment expansion and portfolio optimization.
• Creative & Activation Briefs:
  • Partner with the Senior Marketing Manager to write compelling creative, activation, and media briefs.
  • Collaborate with agency partners to deliver best-in-class campaigns.
• Agency & Budget Management:
  • Manage relationships with creative and media agencies.
  • Oversee marketing budget, including purchase orders and reconciliation.

Brand Advocacy & Training:

• • Serve as the Yankee Candle brand evangelist in Canada with a deep understanding of our products as well as the competitive landscape
  • Conduct presentations and training sessions for internal teams and external partners.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 2–5 years of marketing experience, preferably in CPG or retail.
• Strong analytical skills with experience in data interpretation and reporting.
• Excellent communication and presentation skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Proficiency in media analytics and experience with syndicated data tools (e.g., Nielsen, IRI) is an asset.

The Ontario base pay range for this position is from $88,550 to $108,200. Salary will be based on prior experience related to the skills required for this position.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.