Marketing Specialist, Brand Activation - DYMO (m/w/d)

Job ID: 5059 

Alternate Locations: Germany-Hamburg-Hamburg; Germany-Hesse-Hattersheim; Germany-Hessen-Frankfurt 

Location: Hamburg or Frankfurt area (Hattersheim)

Reports to: Senior Marketing Manager EMEA / APAC - DYMO

Contract type: Permanent

Your Role & Team in a Nutshell

As a Marketing Specialist, Brand Activation, you will be the expert for the DYMO brand in Marketing. You will act as the interface between the global DYMO brand team and the local marketing teams in EMEA & APAC regions, transferring and adapting global strategies to relevant markets.

You will drive and coordinate multiple projects and plans, including product launches and brand activation assets. You will work cross-functionally to ensure a strong presence of DYMO products in all relevant EMEA and APAC countries.

We will help you achieve your goals and develop by providing regular feedback and access to online training courses.

Your Key Responsibilities:

• Broad Category Understanding: Offer category insight, analysis, and selling stories for customer meetings. Use data tools to advise on strategies for market expansion.
• Brand Activation: Adapt and create marketing materials (digital and offline) in collaboration with the global DYMO brand team and graphic design agency. Build in-store and .com requirements for successful go-to-market launch plans.
• Multi-Channel Knowledge: Monitor channel shifting and marketplace trends. Perform competitive analyses to inform new programming.
• Partner with Brand Development to support innovation pipeline, track activations and product listings, and suggest solutions.
• Perform competitive analyses and track market activities from top customers and competitors to identify top regional and country-specific business growth opportunities.

What You’ll Need

Minimum:

• Bachelor’s degree in business administration, marketing, or related field.
• 3+ years of experience in an international company in CPG (Consumer Packaged Goods) or FMCG sector, or brand agency.
• Advanced analytical skills and proficiency in MS Excel, Word, PowerPoint, SharePoint, Outlook.
• Fluent in English (written and spoken); another language is a plus.
• Willingness to travel internationally (approx. 10% of the time)

Your advantage:

• Strategic thinking and ability to manage multiple projects simultaneously.
• Success in leading Category Management engagements.
• Familiarity with syndicated data and software (e.g. Nielsen, GfK, IRI) as well as PowerBI.
• Social media savvy and willingness to develop AI capabilities for DYMO brand.
• Multi-channel experience and shopper understanding.

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, rOtring, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join us and benefit from:

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program – an opportunity to get a bonus
• Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
• Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster Diversity & Inclusion
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are you interested?

If so, please click on “Apply Now” on this site and upload your CV in English.

If your application is shortlisted, our recruiter will invite you for an initial phone interview in English.

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