Assistant Manager, Digital Marketing

Job ID: 11973 

Alternate Locations:  

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. 

The Assistant Manager, Retail Media will support the creation, execution, and optimization of retail media campaigns with Target Roundel. This individual will work closely with cross-functional teams and retail partners to ensure campaigns align with business goals and deliver measurable results.

The ideal candidate will have a passion for digital marketing, strong organizational skills, and an eagerness to learn and grow in the dynamic world of retail media.

Key Responsibilities

• Assist in planning and executing retail media campaigns across platforms associated with Target Roundel ad-products, including sponsored search, display ads and other retailer-specific advertising tools.
• Manage the end-to-end creative production process for Display and Native assets, partnering with Brand teams to gather inputs, incorporate feedback, and deliver final approved assets. 
• Ensure campaigns are aligned with overall brand strategies and promotional calendars.
• Track campaign performance metrics, including impressions, clicks, conversion rates, ROAS and sales lift and ensure campaigns are meeting objectives.
• Provide recommendations for adjustments to targeting, budgets, and creative assets to improve performance.
• Collaborate with retail partners to test and implement new ad formats and strategies.
• Analyze reporting data & provide actionable insights to address wins and challenges while informing future media strategy.
• Share learnings and best practices with internal teams to inform future strategies.
• Research industry retail marketing trends tools, and best practices for Target and other omnichannel retailers.

Qualifications

Education and Experience:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-3 years of experience in digital marketing, eCommerce, retail media, or a related role.
• Experience working with Target and/or other Retail Media Networks is a plus.

Skills and Competencies:

• Familiarity with retail media platforms and tactics, such as sponsored search, display advertising, and audience targeting.
• Strong analytical & creative project management skills with the ability to interpret data and provide actionable recommendations.
• Detail-oriented and highly organized, with the ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills to work effectively with internal teams and external partners.
• Proficiency in Excel and other reporting tools; experience with retail advertising platforms is a plus.
• Interest in and understanding of the home appliance, food storage & outdoor categories is highly desirable.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.