Associate Manager, Digital Marketing - Amazon

Job ID: 12946 

Alternate Locations:  

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

The Digital Marketing Team is an integral part of Newell Brands that focuses on acquiring and retaining consumers online across our distribution channels using media strategy and tactical execution to deliver for our iconic portfolio of brands. 

As the Associate Manager, Digital Marketing, you will lead execution of digital activation. You will be in lock-step with your sales, integrated marketing and brand marketing counterparts to understand long term and short term goals to translate into effective digital campaigns across channels. You will be responsible for the execution and tracking of Amazon digital media campaigns across brands and channels. You will support in development of best-in-class media plans that translate business goals to actionable media execution. You will consult and manage A&P budgets and have a clear understanding of how digital media spend is moving the business forward.

Specific responsibilities will include but are not limited to:

• Execution of full funnel marketing strategy on/off Amazon platforms to drive overall brand and eCommerce growth plans, including:
• Amazon Search & Display
• Amazon Streaming TV (STV) / Online Video (OLV)
• Additional off-platform Amazon media tactics
• Partner with:
• Amazon Sales team to build eCommerce activation plans
• Internal Planning, Integrated Marketing and Brand Marketing teams to determine optimal product mix, messaging and cross-channel cohesiveness 
• In-house Creative and Production teams to develop best in class digital assets
• Primary media partners (Amazon Advertising and Amazon agency) to drive growth
• Analytics to understand sales lift and performance trends to optimize the media mix
• Leverage analytics tools to understand customer activation and digital campaign performance to identify key insights to help drive growth
• Support on strategic projects around content development for Amazon marketing campaigns, paid digital media performance recaps, and Amazon Brand Store management
• Involvement in preparation for key customer and internal planning meetings with cross-functional teams to help achieve aligned priorities and goals
• Execute setup and management of campaigns in alignment with business goals and reporting expectations 
• Support in development of best practices for campaign, ad group/ad set, targeting and creative execution
• Deliver budget pacing to track and optimize elements of digital advertising campaigns across a given time period
• Determine improvements to campaign performance by narrowing or broadening targeting, changing campaign goals or inputs, shifting budget, switching creatives/copy, A/B testing platform features, etc.

Qualifications:

• BS/BA or University degree in Business or similar field
• 2-4 years of digital marketing and/or eCommerce work experience
• Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
• Ability to operate independently given direction, and bring ideas and solutions to issues raised
• Strong communication skills with an ability to educate and influence cross-functional teams, key stakeholders, and external partners regarding the opportunity in this unique channel
• Strong problem-solving capabilities with a record of finding feasible solutions to complex problems, especially in a fluid, multi-stakeholder environment with incomplete information and tight timeline
• Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred
• Experience with Amazon Advertising and/or Retailer Media a plus

The New Jersey base pay range for this position is from $115,450 to $141,100.  Salary will be based on prior experience related to the skills required for this position. 

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Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.