Associate Manager, Digital Marketing

Job ID: 2545 

Alternate Locations:  

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

The Digital Marketing Team is an integral part of Newell Brands that focuses on acquiring and retaining consumers online across our distribution channels using media strategy and tactical execution to deliver for our iconic portfolio of brands. 

As the Associate Manager, Digital Marketing, you will lead the execution of digital activation. You will be in lock-step with your brand and sales counterparts to understand long term and short-term goals to translate into effective digital campaigns across channels. You will be responsible for the execution and tracking of Walmart digital media campaigns across brands and channels. You will support in the development of best-in-class media plans that translate business goals to actionable media execution. You will consult and manage A&P budgets and have a clear understanding of how digital media spend is moving the business forward.

Specific responsibilities will include but are not limited to:

• Execution of full funnel marketing strategy on/off retail platforms to drive overall brand and eCommerce growth plans, including:
  • Walmart Connect Search & Display
  • Additional off-platform Walmart media tactics
• Partner with:
  • Walmart Sales team to build eCommerce activation plans
  • Internal Planning and Brand teams to determine optimal product mix, messaging and omnichannel cohesiveness 
  • In-house Creative and Production teams to develop best in class digital assets
  • Primary media partners (Walmart Connect and Walmart agency) to drive growth
  • Analytics to understand sales lift and performance trends to optimize the media mix
• Leverage state of the art analytics tools to understand customer activation and digital campaign performance and distill insights to help drive growth
• Support on strategic projects around content development, catalogue improvement, paid digital media program recap and comparison, marketing website management
• Involvement in preparation for key customer and internal planning meetings with cross-functional teams to help achieve aligned priorities and goals
• Execute setup and management of campaigns in alignment with business goals and reporting expectations 
• Support in development of best practices for campaign, ad group/ad set, targeting and creative execution
• Deliver budget pacing to track and optimize elements of digital advertising campaigns across a given time period
• Determine improvements to campaign performance by narrowing or broadening targeting, changing campaign goals or inputs, shifting budget, switching creatives/copy, A/B testing platform features, etc.

Qualifications:

• BS/BA or University degree in Business or similar field
• 2-4 years of digital marketing and/or eCommerce work experience
• Demonstrated ability to drive improvement of digital KPIs via a strong analytical mindset
• Ability to operate independently given direction, and bring ideas and solutions to issues raised
• Strong communication skills with an ability to educate and influence cross-functional teams, key stakeholders, and external partners regarding the opportunity in this unique channel
• Strong problem-solving capabilities with a record of finding feasible solutions to complex problems, especially in a fluid, multi-stakeholder environment with incomplete information and tight timeline
• Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred
• Experience with Walmart Connect and/or Retailer Media a plus

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.