Manager, Media Strategy & Planning

Job ID: 17314 

Alternate Locations:  

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. 

Position Overview

The Manager, Amazon Retail Media will lead retail media strategy, driving performance across Amazon’s advertising platforms and ensuring alignment with broader business objectives. This role is responsible for developing data-driven strategies, optimizing media investment, and delivering measurable business impact.

In addition to strategic ownership, this position directly manages two team members, providing coaching, performance leadership, and capability development to build a high-performing retail media function.

The ideal candidate brings a passion for digital marketing, strong analytical acumen, and proven leadership skills.

Key Responsibilities

• Lead full-funnel Amazon retail media strategy across suite of advertising platforms (Sponsored Ads, DSP, CTV, and emerging platforms) to drive brand growth, eCommerce performance, and market share.
• Translate commercial objectives into integrated activation plans, aligning Sales, Brand Marketing, and National Media priorities with data-driven media strategies.
• Own end-to-end campaign performance, including segmentation, account structure, targeting, creative strategy, and continuous optimization to maximize ROI and incrementality.
• Manage A&P investment and budget pacing, ensuring disciplined spend allocation and clear linkage between media investment and business outcomes.
• Leverage advanced analytics and retail media tools (Amazon Advertising Console, DSP, Retail Analytics) to assess ROAS, sales lift, and customer acquisition impact.
• Lead cross-functional and agency partnerships to scale growth initiatives, test new capabilities, and deliver best-in-class digital execution.
• Drive innovation and competitive advantage by identifying emerging platform opportunities, evolving media formats, and industry trends.
• Deliver executive-level performance reporting and strategic recommendations, influencing key stakeholders and shaping future investment decisions.

Qualifications

Education and Experience:

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in media, eCommerce, or digital marketing; experience with Retail Media and Amazon Advertising platforms is highly preferred.
• Experience working with consumer goods is a plus.

Skills and Competencies:

• Advanced expertise in Amazon’s retail media and programmatic ecosystem, with strong command of platform mechanics, bidding models, attribution, and measurement methodologies.
• Exceptional analytical fluency, with the ability to interpret complex datasets, identify meaningful patterns, and simplify insights for executive audiences.
• Strong commercial and financial acumen, with an understanding of how digital investment impacts revenue, profitability, and long-term brand equity.
• Influential cross-functional leadership, with the ability to align diverse stakeholders, build credibility quickly, and drive decisions in matrixed environments.
• Strategic thinker with a growth orientation, able to connect market dynamics, shopper behavior, and competitive activity to broader business strategy.
• Executive-level communication skills, capable of distilling complexity into clear narratives that inform and influence senior leaders.
• Resilient problem solver, comfortable operating in ambiguity and navigating competing priorities with sound judgment.

Why Join Newell Brands?

• Opportunity to work with iconic brands and lead cutting-edge retail media strategies.
• Collaborative, inclusive culture that values innovation and growth.
• Competitive compensation package, including performance-based incentives.
• Comprehensive benefits, including health, wellness, and retirement plans.
• Career growth opportunities within a global, industry-leading organization.

 The New Jersey base pay range for this position is from $133,440 to $183,480. Salary will be based on prior experience related to  the skills required for this position. 

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.