SEO Copywriter

Job ID: 5355 

Alternate Locations:  

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Position Overview

Newell Brands is seeking a creative and strategic SEO Content Copywriter to craft and optimize digital content across a diverse portfolio of iconic brands, including Calphalon, Graco, Coleman, Marmot, Yankee Candle, and more. Your mission is to create compelling, search-optimized content that aligns with brand voice and drives organic traffic growth.

This role requires a modern content creator—someone who understands traditional SEO best practices, but also embraces AI tools and workflows (e.g., ChatGPT, Microsoft Copilot) to enhance efficiency, creativity, and scalability.

What You’ll Do

In this role, you’ll be responsible for the research, ideation, writing, and optimization of content tailored for consumers and search engines alike. You will contribute to SEO initiatives through blog articles, recipe optimizations, copy blocks, metadata, and AI-assisted content. Your work will support content strategy, improve rankings, and elevate the digital presence of Newell’s brands.

Key Responsibilities

• Revise and optimize existing web content for brand websites and retail partners.
• Write keyword-rich blog articles that reflect the brand’s established tone and voice.
• Create effective metadata (titles and descriptions) to support all web content.
• Historical optimizations by refreshing content with updated keywords and copy.
• Develop SEO copy blocks for landing pages and product list pages.
• Utilize AI platforms for content generation and refinement.
• Conduct competitive, keyword, and topic research to identify emerging trends and opportunities.
• Collaborate with teams to create content calendars and manage execution timelines.
• Lead SEO writing workshops and establish best-practice guidelines.

Job Requirements

• Education: Bachelor’s degree in English, Marketing, Communications, or related field.
• Experience: 2–3 years minimum in SEO-focused content writing and optimization.
• Strong communication and presentation skills.
• Hands-on experience with SEO tools like Google Analytics, AHREFS, and SEMrush.
• Familiarity with AI content platforms such as ChatGPT, Jasper, or Microsoft Copilot.
• Team-oriented but capable of working independently.
• Ability to multi-task and adhere to strict deadlines.
• A portfolio or examples of published content is required for consideration.

The New Jersey base pay range for this position is from $86,900 to $119,450. Salary will be based on prior experience related to the skills required for this position. 

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.