Assistant Brand Manager, Digital Commercialization

Job ID: 13230 

Alternate Locations: United States-North Carolina-Huntersville 

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. 

The Assistant Brand Manager, Digital Commercialization supports execution and optimization across owned digital channels, customer commercialization initiatives, and omni-enablement efforts. This role partners closely with the Manager, Digital Commercialization to help bring digital strategies to life, ensuring content is accurate, optimized, and aligned to brand and commercial priorities.

This individual plays a critical role in maintaining and scaling RCP’s digital ecosystem, enabling B2B customer activation, and driving operational excellence across platforms. The Assistant collaborates cross-functionally with Brand, Sales, Commercialization, Center of Excellence teams, agency partners, and global stakeholders to deliver measurable impact and process efficiencies.

Job Responsibilities

Owned Digital Channels

• Execute updates within website CMS and PIM platforms, including publishing product detail pages, landing pages, FAQ content, and site enhancements in partnership with internal stakeholders and digital agency partners.
• Implement SEO/AEO best practices through content optimization, metadata management, and structured content execution.
• Maintain website content accuracy, governance standards, and digital hygiene across global brand sites.
• Support implementation of social media strategy, including publishing content, supporting monthly calendar development, and coordinating internal calendar reviews.
• Support proactive and responsive community engagement across LinkedIn and Instagram in alignment with brand guidelines.
• Track and report website and social performance metrics to inform ongoing optimization.
• Support Rubbermaid.com and Rubbermaid social media initiatives in coordination with Brand and Center of Excellence teams.

Customer Commercialization Support

• Support development and execution of digital commercialization initiatives for key B2B customers (BradyPLUS, Clark, Staples, HD Supply, and others).
• Build and deploy campaign assets including landing pages, collateral, digital banners, and social content aligned to brand strategy and customer priorities.
• Partner directly with Sales teams to support campaign timelines, asset delivery, and customized content needs.
• Serve as a primary point of contact for Field Sales inquiries related to digital content and customer integration requirements.
• Track campaign output and performance, providing reporting support to evaluate effectiveness and inform future improvements.

Omni-Enablement & Digital Shelf Support

• Serve as the primary subject-matter expert for Salsify within the Commercial organization. Act as the first point of contact for Sales and Brand teams regarding Salsify-related questions, customer integrations, content requirements, and digital shelf needs.
• Lead execution of a comprehensive PIM data clean-up initiative to improve content accuracy, standardization, and process efficiency across the Rubbermaid Commercial product portfolio.
• Proactively identify content gaps, optimization opportunities, and workflow inefficiencies; synthesize findings and escalate recommendations to drive cross-functional improvements and strengthen digital shelf performance.
• Support Salsify content uploads and optimization efforts as needed, ensuring timely execution.
• Monitor emerging digital shelf and AI-driven discovery trends, surfacing opportunities for proactive optimization.

Qualifications

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field with 0–2 years of experience in digital marketing, eCommerce, or content management.
• Working knowledge of website CMS platforms, social media, SEO principles, and/or product information management systems; experience with Salsify or digital shelf tools is a plus.
• Strong organizational and analytical skills with the ability to manage multiple priorities and collaborate effectively across cross-functional teams.

Skills & Competencies

• High attention to detail with a strong commitment to data accuracy and content quality.
• Proactive problem-solver who identifies gaps and surfaces improvement opportunities.
• Strong written and verbal communication skills, comfortable interacting with Sales, Brand Marketing, external agencies, and cross-functional partners.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Process-oriented mindset with the ability to document and streamline workflows.
• Collaborative team player who takes initiative and demonstrates accountability.
• Proficiency in Excel and other reporting tools is a plus.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.