Market Development & Planning Manager

Job ID: 10809 

Alternate Locations:  

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Position Summary: 

Serve as a segment expert and strategic liaison between the brand and customer teams. This role drives growth by interpreting actionable insights, developing category strategies, and ensuring alignment with Newell’s financial and Brand Strategies.

Key Responsibilities: 

• Act as the unified voice of the segment/brand to customer teams and vice versa.
• Develop and execute Annual Category Management Plans and selling stories.
• Create and implement channel- and customer-specific strategies.
• Lead go-to-market initiatives including pricing, new product launches, and promotions.
• Partner with Finance for investment decisions and Sales Strategies.
• Translate brand innovation into customer growth strategies.
• Oversee Commercialization Plans and implementation
• Lead Supply Chain forecasting and optimization for assigned categories.
• Analyze market and category data to identify growth opportunities.
• Represent top retailer dynamics and provide strategic recommendations.
• Collaborate with Category Development to craft compelling national selling stories.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 5+ years in category management, brand strategy, or customer engagement.
• Strong analytical and storytelling skills.
• Proven ability to lead cross-functional initiatives and influence stakeholders.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.