International Marketing Manager, Brand Activation - Parker, Waterman, rOtring

Job ID: 4969 

Alternate Locations: United Kingdom-England-London; United Kingdom-England-Cheadle; United Kingdom-England-Manchester 

International Marketing Manager, Brand Activation – Parker, Waterman, rOtring

Location: London (Hammersmith), Manchester area (Cheadle)

Reports to: Regional Marketing Director EDW & FW

Contract Type: Permanent, Full-time

Your Role & Team in a Nutshell

As an International Marketing Manager, you will manage the portfolio of Parker, Waterman and rOtring brands across various markets in EMEA and APAC.

You will be focusing on optimizing marketing plans to meet financial targets and launching new products. Your role is to translate and implement global strategies for specific markets to drive business success by partnering with global brand teams.

You will be part of a dynamic team of seven people, working independently while collaborating with various international teams and stakeholders.

We will help you achieve your goals and develop by providing regular feedback and access to online training courses.

Your Key Responsibilities:

• Manage category, innovation, and marketing activities for brands Parker, Waterman and rOtring within the EMEA and APAC regions, including new product development and localized packaging.
• Develop regional annual marketing plans aligned with goals and priorities for the region.
• Execute regional brand, distribution, and merchandising principles; develop and deploy selling decks.
• Support delivery of the annual regional Brand Playbooks and adapt global creative assets for local implementation.
• Conduct performance analysis to identify growth opportunities and provide actionable recommendations.
• Develop and execute consumer communications to drive purchase intent and enhance brand appeal.
• Manage the regional A&P budget and utilize eCommerce data to improve omnichannel performance.
• Track brand performance and adjust marketing strategies based on ROI and performance metrics.
• Ensure compliance with regional regulations and drive revenue sufficiency in market innovation.

What You’ll Need

Minimum:

• Demonstrated experience in brand management and/or brand activation, or trade/channel management in retail and online platforms.
• Experience in managing international assortment and pricing strategies, localizing global creative assets, and ensuring brand consistency.
• Proficiency in using tools such as Nielsen, Circana, for business performance analysis.
• Strong ability to leverage consumer insights and analytics to drive brand growth.

Your Advantage:

• Proven track record of delivering results and driving business growth.
• Previous experience in CPG (Consumer Packaged Goods) or luxury categories.
• Familiarity with regulatory compliance and innovation management.
• Excellent written and verbal communication skills, with the ability to effectively convey complex information.
• Strong influencing and negotiating skills.

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join us and benefit from:

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program – an opportunity to get a bonus
• Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
• Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster Diversity & Inclusion
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are you interested?

If so, please click on “Apply Now” on this site and upload your CV.

If your application is shortlisted, our recruiter will invite you for an initial phone interview.

By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/  If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.