Senior Manager, International Brand Activation - Yankee Candle

Job ID: 5308 

Alternate Locations: United Kingdom-England-Manchester; United Kingdom-England-Cheadle; United Kingdom-England-London 

Location: Manchester area (Cheadle) or London (Hammersmith)

Reports to: Marketing Director, Home EMEA-APAC

Contract type: Permanent

Your Role & Team in a Nutshell

As a Senior Marketing Manager, International Brand Activation, you will lead the marketing activation strategy for our Home Fragrance category—featuring iconic brands such as Yankee Candle, WoodWick, and Chesapeake Bay—across EMEA and APAC. You’ll manage two direct reports and collaborate with global marketing, regional and cluster teams, creative agencies, and commercial partners to drive omnichannel growth.

We will help you achieve your goals and develop by providing regular feedback and access to online training courses.

Your Key Responsibilities:

• Lead regional marketing activation for Home Fragrance, supported by brand communications and design teams.
• Develop and implement omni-channel strategies, including distribution-led initiatives.
• Own channel-portfolio strategy and drive DSMP development across key channels.
• Adapt global brand assets for local markets and manage creative agency relationships.
• Collaborate with commercial teams and distribution partners to align strategies.
• Monitor and report KPIs across brand and sales performance.
• Conduct performance analysis and provide actionable growth recommendations.
• Work cross-functionally with finance, supply chain, and sales to meet category goals.
• Mentor and lead direct reports, fostering a high-performance culture.

 What You’ll Need

Minimum:

• Demonstrated experience in marketing, brand activation or trade marketing in FMCG or CPG sector.
• Proven leadership in omnichannel brand growth and activation.
• P&L management experience.
• Demonstrated ability to attract, lead and retain top talent.
• Willing to travel internationally approx. 20% of time.

Your advantage:

• Strong analytical skills and experience with pricing and promotional strategy.
• Background in innovation launches across multiple channels.
• Strong communication and stakeholder management skills.
• Familiarity with merchandising and creative adaptation for local markets.
• Passion for building brand equity and driving consumer engagement.

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join us and benefit from:

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program – an opportunity to get a bonus
• Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
• Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster an inclusive culture
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are you interested?

If so, please click on “Apply Now” on this site and upload your CV

If your application is shortlisted, our recruiter will invite you for an initial phone interview.

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