Senior Category Analyst - Yankee Candle

Job ID: 5325 

Alternate Locations: United Kingdom-England-Manchester; United Kingdom-England-Cheadle 

Location: Manchester area (Cheadle)

Reports to: Head of Analytics, Insights & Category Development

Contract type: Permanent

Your Role & Team in a Nutshell

As a Senior Category Analyst, you will drive growth in the Home Fragrance category, focusing on iconic brands such as Yankee Candle, WoodWick, and Chesapeake Bay in the UK and Ireland.
You’ll be part of a team of three category analytics & insights professionals, working closely with sales, marketing, and retail partners. Your role will be pivotal in turning data into insights and actionable recommendations.

We will help you achieve your goals and develop by providing regular feedback and access to online training courses.

Your Key Responsibilities:

• Category Development: Assist in the creation and implementation of Home Fragrance category strategies to drive growth and profitability.
• Data Analysis & Insights: Leverage data from various sources (financial, sales, consumer insights, market trends) to provide actionable recommendations and identify opportunities for category growth.
• Retailer Collaboration: Participate in meetings with retails partners to build and maintain strong relationships, support category reviews, joint business planning (JBP), and shelf optimization initiatives.
• Competitive Analysis: Conduct regular competitive analysis to stay ahead of industry trends and adjust category strategies accordingly.
• Cross-functional Collaboration: Work closely with marketing and sales teams to ensure alignment on category initiatives and provide relevant data to support decision-making.
• Promotions & Pricing: Monitor promotional effectiveness and pricing strategies, recommending adjustments to optimize category performance.
• Performance Tracking: Measure category performance using key performance indicators (KPIs), identifying trends and opportunities to adjust strategies for better outcomes.
• Reporting: Prepare and present regular category updates and presentations to internal and external stakeholders.
• Project Management: Support ad-hoc category projects, managing timelines, resources, and deliverables to ensure successful execution.

What You’ll Need

Minimum:

• Bachelor’s degree in business, marketing, or a related field.
• Proven experience in category management, consumer insights, or related roles in the FMCG or CPG (Consumer Packaged Goods) sector.
• Advanced MS Excel skills and solid knowledge of Power BI.
• Strong understanding of syndicated data, metrics, and software (e.g., Nielsen, Circana, etc.).
• Excellent analytical skills, including the interpretation of POS and syndicated data, and the ability to translate insights into actionable recommendations.
• Willing to travel domestically approx. 10% of time

Your advantage:

• Excellent communication and presentation skills, with the ability to influence internal and external stakeholders.
• Strong project management and prioritization skills.
• Detail-oriented, with a focus on continuous improvement and problem-solving.
• Basic knowledge of Python

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join us and benefit from:

• Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program – an opportunity to get a bonus
• Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
• Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster an inclusive culture
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are you interested?

If so, please click on “Apply Now” on this site and upload your CV.

If your application is shortlisted, our recruiter will invite you for an initial phone interview.

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