Senior Manager / Head of Analytics, Insights & Category Development

Job ID: 13340 

Alternate Locations: United Kingdom-England-Manchester; United Kingdom-England-Birmingham; United Kingdom-England-Bristol; United Kingdom-England-Cheadle; United Kingdom-England-Lichfield; United Kingdom-England-London 

Senior Manager / Head of Analytics, Insights and Category Development

Location: any of the following Manchester, Bristol, Birmingham, London

Reports to: Commercial Director, UK & Ireland Cluster

Contract type: Permanent

Your role and team in a nutshell

As Head of Analytics, Insights and Category Development, you will lead analytics and category strategy across the UK and Ireland, covering all categories present in these markets. You will turn data into clear commercial actions, shape category strategies and influence key retail partners, while working closely with Sales, Marketing, Finance, Supply Chain and Product teams.

You will lead a team of four direct reports located across the UK and play a central role in driving sustainable growth across categories that include brands like Sharpie, Yankee Candle, Breville, Coleman and more.

Your key responsibilities

• Lead and develop a high‑performing analytics and category team, setting clear priorities and building a culture of insight‑driven decision‑making and commercial impact.
• Partner cross‑functionally with Sales, Marketing, Finance, Supply Chain and Product teams to translate insights into actionable commercial strategies aligned with business objectives.
• Act as a trusted category advisor to key retail customers, delivering compelling, data‑led category stories to support joint business planning, line reviews and growth initiatives.
• Analyse market, shopper and competitive trends to assess category performance, identify growth opportunities and track key performance indicators across sales, share and profitability.
• Define and deliver category strategies including assortment, pricing architecture, shelving and promotional frameworks that drive sustainable growth across segments and key customers.
• Lead pricing and promotion analytics, using modelling and scenario planning to optimise investment decisions and improve promotional return on investment.
• Optimise merchandising and in‑store execution, providing data‑backed recommendations on planograms, displays and shelf strategy to improve visibility and shopper conversion.
• Build enterprise‑wide analytics and category capabilities, standardising best practices, enhancing reporting tools and strengthening insight frameworks across the business.

What you will need

Minimum

• Extensive experience in category management, analytics or commercial insights within fast‑moving consumer goods, consumer packaged goods or retail.
• A proven track record of owning and delivering category growth strategies with measurable commercial impact.
• Proficiency in syndicated data (e.g., Circana/Nielsen/IRI), retailer POS data, and BI tools (Power BI, Tableau, etc.).
• Advanced analytical capabilities including forecasting, modelling and data visualization
• Strong experience leading and developing teams.
• Demonstrated expertise in pricing, promotion optimisation, assortment planning and retail analytics.

Your advantage

• Experience working directly with retail customers and influencing external stakeholders.
• Strong storytelling and presentation skills, with the ability to simplify complex information.
• A collaborative mindset and confidence working across multiple functions.
• Experience building scalable analytics frameworks and capability.

What You Gain

Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.

Join us and benefit from:

• Flexible hybrid or remote working system
• Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
• Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded
• Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
• Employee Referral Program – an opportunity to get a bonus
• Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
• Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
• Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
• Access to Employee Resource Groups that foster an inclusive culture
• Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership

Are you interested?

If so, please click on “Apply Now” on this site and upload your CV.

If your application is shortlisted, our recruiter will invite you for an initial phone interview.

By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/  If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.
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