Customer Marketing Coordinator (Writing)

Job ID: 1884 

Alternate Locations:  

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Position Title:   Customer Marketing Coordinator (Writing)

Location:            Mexico City

The Customer Marketing role will lead and execute the customer strategy for Writing BU building local capabilities to make Newell a Partner & Supplier for our customer.

The Writing Customer Marketing Coordinator translates the Categories,  Brand strategies and plans defined by Marketing by Retail Environment and customers, responsible for channel and customers communication, analytical and administrative management, and development of POS coverage & campaigns for sales growth.

Customer Marketing seeks for shopper and customer insights to reach:

• More People
• More Often
• Spending More

All based in and involving data-driven insights and behavior science, the writing CM coordinator will develop and execute Omni-Shopper Marketing by retail environment and Customer engagement strategies for this BU.

Job Responsibilities
 

Strategy excecution:

• Follow up of Channel and Customers Targets & Objectives
• Help sales team to execute Retail Environment strategy and Customer Strategy
• Translate country Category Strategy to Portfolio/Retail environment strategy 
• Tracks Commercial calendar and execute activities accordingly
• Price strategy follow up, implementation and search opportunities
• Budget execution on time in full

Portfolio:

• Recommendations of Portfolio by Retail Environment/Customer aligned with Marketing

Innovation

• Execute Innovation throughout JBP/channel plans

Deploy Marketing strategy  

• Develop Local execution and track 5Ps by Retail environment
• Channel execution of the Marketing Plan
• Asset creation as needed (customer specific) alongside with trade marketing
• Find opportunities at POS to increase visibility

P&L

• Channel / Customer P&L

Sales & GTM

• Execute One Newell GTM
• Leads JBP content development – Value Creation

Talent Management

Talent Management

• Continually develops skills to drive self and team Leads JBP content development – Value Creation
• Continually develops skills to drive self and team
• Creates timely performance appraisals.
• Reviews MAP with manager and creates actionable plans for self-improvement.
• Collaborates with peers within business unit and group to share and apply best practices.
• Ownership and leadership of projects

Qualifications

• University or four-year college degree; MBA Preferred
• 5+ years Customer Marketing experience
• Project and/or account management
• Analysis of syndicated data (Circana , Iscam , BI ) to find opportunities, improve business initiatives and develop innovative programs

• Presenting and developing presentations
• Using Microsoft Office Suite (advanced MS Excel)

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.