Sr Analyst Brand Development

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Acts as the responsible for marketing for MAPA Professional in Mexico. This position uses the knowledge on the brand strategy and clients to develop and execute activities to increase the brand value and sales. Also provides feedback on product needs for Mexico to the region and actively provides feedback on the market (competition/ verticals/ etc)

Responsibilities:

• Identify products to be launch in Mexico with the corresponding analysis (tests in end users/ P&L analysis/ product launch plan).
• Market analysis: tracking competition (product performance/launches, etc.) and identifying possible opportunities.
• Plan, execute and track different marketing initiatives with key clients to increase brand value and sales.
• Lead and execute activities linked to sales incentives with our distributors’ sales force.
• SKU RAT: Maintain, together with supply, finance and sales, a healthy portfolio. Identify products to discontinue- align with supply and commercial and request and do the following through precision.
• Administrate and control A&P Spending budget.
• Provide assistance to the commercial team on product recommendation and training.
• Develop POP material, catalogues and other A&P materials aimed at the Mexican market. 

Qualifications: 

• Bachelor’s degree in Marketing or related.
• At least 3-year relevant experience in marketing function at first level multinational companies, preferably in consumer industry.
• Desirable experience in B2B Marketing.
• MS Office
• Advanced English level.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.