Sr. Manager, Marketing L&D Latam

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

This role is responsible for leading the LATAM regional marketing agenda for the L&D portfolio, driving brand, category, and financial performance across Writing and Baby categories. The position serves as a strategic connector between Global brand teams and local markets, ensuring global strategies are effectively adapted to LATAM realities while elevating regional growth, efficiency, and execution excellence.

Scope of Responsibility

Region: LATAM

Core Portfolio:

• Writing: Sharpie, Paper Mate, Prismacolor
• Baby: Graco, Nuk

Categories: Markers, Pens, Colored Pencils, Baby Gear, Baby Care

Key Outcomes

• Define the Regional Portfolio: Establish the optimal product portfolio for LATAM by balancing global strategy with specific regional, country, and retail environment needs — ensuring the right mix of scale, efficiency, and local relevance.
• Simplify and Streamline Operations: Improve marketing efficiency and agility by aligning and simplifying processes across portfolio management, innovation, brand positioning, brand communication, and price & promotion strategy, enabling faster and more cohesive regional execution.
• Deliver High-Quality Brand Toolkits: Develop and deploy consistent, best-in-class brand toolkits aligned with global positioning and adapted for cultural and market relevance across countries.
• Drive Growth Through Insights and Business Cases: Accelerate regional brand and category growth by building financial business cases and commercial plans that connect consumer and customer insights with measurable business performance.

Key Outcomes (What Success Looks Like)

• Define and continuously optimize the LATAM regional portfolio, balancing global scale with local relevance.
• Simplify and streamline regional marketing processes to improve speed, efficiency, and consistency.
• Deliver best-in-class regional brand toolkits that are globally aligned and locally relevant across LATAM markets.
• Drive regional growth through insight-led business cases, strong commercial plans, and measurable ROI.
• Act as the voice of the LATAM consumer and customer in global brand and innovation discussions.

Key Responsibilities

1. Brand Regional Strategy and Plans

• Adapt Global Brand Strategy and category priorities into viable, insight-based regional plans.
• Define the regional portfolio for both base business and new product development (NPD).
• Deploy and adapt Brand and Category Playbooks for the region.
• Cascade category strategies and selling materials to local markets.
• Share regional insights, category performance, and consumer learnings back to Global teams.
• Influence and activate the Global Innovation Funnel, providing regional feedback and portfolio inputs.
• Track innovation pipeline sufficiency and execution, implementing corrective actions where needed.
• Define regional pricing and promotion guidelines aligned with competitiveness and profitability.
• Set A&P priorities and execution guidelines to maximize ROI.
• Lead distribution, placement, and in-store communication strategies to drive conversion.

2. Regional Portfolio and Pricing Strategy

• Own the regional assortment strategy based on brand guidelines and local market needs.
• Establish pricing and promotional guardrails in partnership with Global and Finance.
• Monitor market dynamics to ensure pricing supports brand equity and margins.
• Conduct brand audits to ensure consistency with global standards.
• Provide consumer and innovation needs from LATAM to Global for future planning.

3. Regional Innovation

• Influence the global innovation funnel with LATAM insights and portfolio needs.
• Select, adapt, and track innovation initiatives suitable for LATAM markets.
• Partner cross-functionally to ensure strong launch and go-to-market execution.

4. Brand Communications and Toolkit Deployment

• Adapt and translate global brand assets (creating <20% new content) to ensure cultural and linguistic relevance.
• Develop regional communication strategies and oversee omni-channel campaign execution.
• Lead regional brand communications in partnership with Global and local teams.
• Manage local adaptation and activation of global creative campaigns.
• Ensure brand consistency across all consumer and retail touchpoints.

5. Commercial Planning and Activation

• Own the Annual Marketing Plan aligned with regional goals and global priorities.
• Build regional commercial plans grounded in insights and brand strategy.
• Lead shopper marketing campaigns to drive sales and brand conversion.
• Partner with local markets to ensure Go-to-Market strategies deliver on distribution, placement, and merchandising goals.
• Manage and optimize the regional A&P budget to ensure effective spending.

6. Business Development and Market Expansion

• Identify white-space opportunities and underdeveloped categories.
• Build business cases for portfolio expansion and pricing models.
• Represent LATAM consumer needs in global strategy discussions
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Writing Category Nuance (Critical for the Role)

• Sharpie: Global-led pipeline and communication; LATAM focuses on packaging influence, Spanish adaptation, and localized shopper activation.
• Paper Mate & Prismacolor: LATAM leads coloring and junior segments, managing a distinct portfolio mix with higher regional influence on innovation and communication adaptation.

Candidate Profile

Experience & Background

• 10+ years in Brand Management, Marketing, Category Management, or Business Development within FMCG or Consumer Goods.
• Strong LATAM market knowledge and regional leadership experience.

Capabilities

• Strategic thinker with the ability to translate global strategy into regional execution.
• Strong commercial and financial acumen (pricing, A&P, business cases).
• Proven ability to lead cross-functional teams in a matrix organization.
• High adaptability, influence, and stakeholder management skills.

Leadership & Ways of Working

• Collaborative leader who simplifies complexity and drives alignment.
• Strong coach and developer of marketing talent.
• Comfortable operating between global direction and local market realities.

Languages

• Spanish and English required; Portuguese a plus.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.