eCommerce Business Development LATAM Manager

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

The Business Development Manager – eCommerce for Latin America is responsible for defining and executing the regional strategy for new business development, Marketplace expansion with a strong focus in Mercado Libre, and eCommerce innovation across multiple digital sales models. This role focuses on identifying, developing, and scaling new business opportunities across marketplaces, Amazon, DTC/B2B eCommerce, and emerging digital channels, with the objective of accelerating eCommerce sales growth across Latin America through close collaboration with local market teams and cross-functional partners.

Specific Responsibilities: 

New Business Development & Innovation Strategy

• Define and execute the regional strategy for new business development, channel expansion, and eCommerce innovation across multiple digital sales channels.
• Identify, evaluate, and develop new eCommerce business opportunities, including new channels, commercial models, partnerships, and scalable regional initiatives.
• Lead innovation initiatives and pilot projects to test new go-to-market approaches, platforms, and growth levers that can be expanded across LATAM.
• Act as a regional driver of eCommerce innovation, promoting a test-and-learn mindset to accelerate growth.

Cross-Channel eCommerce Projects

• Lead the development and execution of cross-channel eCommerce projects across marketplaces, Amazon, B2B eCommerce, and other digital sales models.
• Design and implement go-to-market strategies and commercial initiatives that drive incremental online sales and accelerate time-to-market.
• Partner with local commercial teams, IT, developers, and designers to deliver new developments, platform enhancements, and eCommerce capabilities.
• Ensure scalability of projects and initiatives across multiple countries and business units.

Marketplace Expansion with Strong Focus on Mercado Libre

• Lead the regional expansion and accelerated growth of marketplaces in Latin America, with a strong strategic focus on Mercado Libre as the primary growth platform.
• Work closely with local country teams to define and execute marketplace growth roadmaps aligned with regional objectives.
• Support local teams in scaling marketplace operations, launching new initiatives, and accelerating sales performance across priority countries, using the entire Mercado Libre ecosystem such as Ads, Mercado Pago and Fulfillment.
• Drive best-practice sharing and capability development to increase marketplace maturity at a regional level.
• Act as the regional point of contact for marketplace strategy, governance, and long-term expansion planning.

Commercial Execution & Sales Enablement

• Support the development and execution of eCommerce sales plans across divisions and business units, including seasonal campaigns, promotional events, and new product launches.
• Ensure strong coordination between eCommerce, sales, and marketing teams to maximize commercial impact across digital channels.
• Track performance and results of new business initiatives, using data and insights to optimize execution and scale successful projects

Qualifications 

• Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, or a related field. MBA or postgraduate studies are a plus.
• 8 or more years in digital commerce, business development, or digital growth roles, preferably within a regional or multi-country environment.
• Proven track record of developing and scaling new business models, channels, or go-to-market strategies in eCommerce.
• Strong hands-on experience with marketplaces, with deep knowledge of Mercado Libre or solid experience with Amazon.
• Strong analytical focus and KPIs management.  
• Experience leading cross-channel initiatives across marketplaces, Amazon, and B2B eCommerce environments.
• Demonstrated ability to manage complex, cross-functional projects involving commercial, marketing, IT, and external partners.
• Strong understanding of digital marketing, performance marketing, retail media, and CRM within eCommerce ecosystems.
• Data-driven mindset with the ability to analyze performance, identify opportunities, and translate insights into actionable growth initiatives.
• Experience working closely with local market teams across multiple countries, adapting regional strategies to local execution.
• Strong stakeholder management and influencing skills, with the ability to lead without direct authority. Ability to negotiate and achieve objectives by collaborating across multiple departments and managers
• Excellent strategic thinking combined with strong execution and operational discipline.
• Ability to thrive in fast-paced, ambiguous environments and manage multiple initiatives simultaneously.
• English written and spoken at an advanced level, Portuguese is a plus.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.