Associate Brand Manager, Yankee Candle (US)

Job ID: 12428 

Alternate Locations:  

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. 

The Home Fragrance Brands include the legacy brand Yankee Candle, WoodWick and Chesapeake Bay.  Home Fragrance is a growth priority segment for Newell brands.  All brands operate in both traditional food and mass retail markets as well as in Owned Channel stores which makes this a unique segment within the Newell brands portfolio. .

Position Summary:

The Associate Brand Manager position on US Brand Building, Home Fragrance will focus on business results delivery in year and building for the next year within the US market. There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year.

• Partner closely with global brand marketing team
• Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Corporate Communications, Customer Service, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Home Fragrance brands
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
• Leverage eComm and DTC data to improve omnichannel performance
• Manage the business with an eye towards speed and focus on increasing profitability

The ideal candidate will bring at least 2 years of prior relevant experience and demonstrate an understanding of brand management and innovation. 

 
Key Responsibilities:

• Help build annual brand marketing and business plan
• Deliver monthly brand reports including commentary and recommendations for optimization
• Help the team deliver demand forecasts within the acceptable error range
• Uncover growth opportunities through analytics
• Support activation of US advertising campaigns adapted from global creative assets
• Support PR and brand communication plans
• Partner with sales and market development planning to prepare presentations for key customers and ensure readiness for joint business planning
• Connect and understand multiple data sources and utilize them to drive business improvement recommendations
• Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.
• Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and Senior Management
• Analyze velocity of current products and identify distribution loss threats
• Execute shipper and display programs and own simplification of shippers and displays in brand portfolio
• Review competitor performance and items to identify best practices, threats and opportunities; Generates learning on how we improve home fragrance performance
• Write briefs for social media content and partner with center teams to execute social media plans and content
• Review analytics and optimize future creative and posting strategies per learning
• Review media spending reports and actualize versus budget
• Manage A&P budget for home fragrance brands

Required Experience/Qualifications:

• A four-year college degree, MBA preferred.
• 2+ years of prior experience in brand management, marketing, or related roles is preferred.
• Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results and be a self starter
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem-solving skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.
• Up to 10% travel potential.
• Fluent in English.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.