Associate Brand Manager, Yankee Candle

Job ID: 5312 

Alternate Locations:  

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Newell Brands:

Newell is a leading $8B global consumer products organization with over 24,000 employees and more than 60 beloved brands. In 2024, we installed a new global brand management operating model whereby the business is organized by global brands creating a consumer and brand first approach to winning in the marketplace. 

Position Summary:

The Associate Brand Manager position on Yankee Candle will focus on business results delivery in year and building for the next year within a specified Region. There will be a strong focus on base business management, optimizing in year plans to deliver financial metrics and supporting new products launching in year.

• Partner closely with global brand marketing team
• Work across the business units with all key functions – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for the Yankee Candle. 
• Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve growth
• Understand the consumer target and consumer journey. Deliver effective and persuasive communication at key moments of truth to drive purchase intent and appeal
• Leverage eComm and DTC data to improve omnichannel performance
• Manage the business with an eye towards speed and focus on increasing profitability

The ideal candidate will bring at least 2 years of prior relevant experience and demonstrate an understanding of brand management and innovation. 

Key Responsibilities:

• Help build annual brand marketing and business plan
• Deliver monthly brand reports on time and with satisfactory commentary
• Build and manage a forecasting model
• Help the team deliver demand forecasts within the acceptable error range
• Uncover growth opportunities through analytics
• Supports activation of local advertising campaigns adapted from global creative assets
• Supports PR and brand communication plans
• Partners with sales and customer planning to prepare presentations for key customers and ensure readiness for joint business planning
• Connect and understand multiple data sources and utilize them to drive business improvement recommendations
• Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives.
• Develops an understanding of the underlying drivers and interaction of each metric.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.