Regional Marketing Director - Baby & Dym

Job ID: 5521 

Alternate Locations: United Kingdom-England-Manchester; United Kingdom-England-Bristol; United Kingdom-England-Cheadle; United Kingdom-England-Lichfield; United Kingdom-England-London 

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Job Title:                          Regional Baby & Dymo Marketing Director
Reports To (Job Title):    Regional Marketing VP EMEA & APAC

Role Summary 

This role will be the Regional Marketing Leader for Baby & Dymo categories inclusive of Nuk, Tigex, Baby Jogger, Graco and Dymo.

For these categories and reporting to the Regional Marketing VP of EMEA & APAC, this role will lead the design and delivery of the Regional Brand and Category plans leveraging a robust cross functional partnering with the Global Brand & Cluster teams

This role will lead the design and delivery of the Regional Brand/Category toolkits to the clusters to ensure the achievement of the Growth ambition for each of the Brands, it will be responsible to deploy for the respective brands/categories the brand strategy, innovation plans, activation guidelines, channel strategy, pricing/promo guidelines, and DSMP guidance.

Main KPIs for this role are linked to the design of 3Y Growth plans leverage above building blocks, the delivery of the annual P&Ls (Net Sales, Gross Margin and OI) and POS/Market share required growth to deliver on category growth aspirations

This role will be strategically critical to maximize the commercial value of Global Brand Plans in the region requiring a wide and deep understanding of the Global Brand Plans as well as the regional market, consumer, and shopper dynamics.

Key Responsibilities

Specific responsibilities will include but are not limited to:

Driving value maximizing Global Brand Strategy into the region:

• Adaptation of Global Brand Strategy & Plans into viable plans for the region.
• Develop regional Category growth strategies leveraging Brand Plans and regional category trends and shopper insights.
• Brand assets adaptation and “translation”. Lead local regional assets when required and aligned with Global teams.
• Regional assortment strategy as per Brand guidelines.
• Brand audits.
• Share regional insights and consumer/NPD needs back to Global Brand teams

Driving Global Innovation Plans into the region:

• Define Innovation strategy and sufficiency for the region.
• Provide robust feedback on innovation strategy and specific NPD to global brand teams during the monthly Innovation cycle
• Input and selection of Global Innovation funnels.
• Lead the design, execution and tracking for Innovation in the region to ensure sufficiency
• Build and publish DSMP by brand to ensure best in class implementation in clusters to maximize the growth levers by brand
• Publish regional price and promotion strategy guardrails based on Global Brand guidelines for countries to execute price/promo with freedom within the frame.
• Translate global category strategy into regional category plans (leveraging analytics and available regional market insights as well as identifying insights/data gaps).
• Lead A&P regional priorities and executional guidelines within Global Brand priorities.
• Aligned to Global Brand Plans, will lead the distribution strategy for the region providing Channel Assortment guidelines to the Clusters by brand/category.
• Build and nurture a high engaged and performance team leveraging Newell Values of Passion for Winning, Ownership, Teamwork, Leadership and Integrity.

 Other Considerations:

Current revenue associated to categories in the scope of the role is around $300m

Qualifications:

• Minimum of a marketing degree or equivalent.
• Experience within the professional for a minimum of 5 years.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.