Front-End Innovation Business Model Analyst (Manager / Sr. Manager)

Job ID: 5441 

Location: Atlanta, GA 

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact—supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day. 

The Front-End Innovation (FEI) Business Model Analyst Manager / Sr. Manager will play a key role within the business FEI team. Working collaboratively with their multi-functional POD partners, this individual will help to translate consumer insights into compelling concepts and product propositions, and ground these with robust business modeling and scenario planning to fuel the sector’s long-term growth via Expanding and/or Transforming the market.

They will be responsible for defining and validating a holistic proposition, from inception of the core idea (including benefits, claims, branding) to the business model recommendation. They will own identifying the critical questions/assumptions that will guide the team’s iterative learning process and work to evolve ideas as needed as they move through the early-stage development, ensuring focus remains on the core job to be done. The FEI Business Model  Analyst (Manager / Sr. Manager) is also responsible for ensuring that the holistic idea delivers the size and scale required by the Segment Business Model and builds the desired brand equity. They will be responsible for delivery of a viable Business Model. They will also be responsible for leading the development of the future pipeline.

Essential Functions & Duties

Functions and duties of this role include, but not limited to:

• Build and run financial models in Excel, including scenario planning, sensitivity analysis, and “what if” cases to size markets, project revenues, and test viability of new propositions. Define and pressure-test key assumptions to translate early-stage ideas into quantifiable business cases
• Leading the development of the core opportunities/problem statements and subsequent jobs to be done
• Translating competitive and market insights provided by the Insights team into business model assumptions and financial implications, incorporating them into scenario planning, whitespace sizing, and opportunity prioritization
• Working with Consumer Shopper Insights to distill actionable insights from a holistic landscape assessment to serve as the foundation for ideation for the team
• Identifying the critical questions that need to be answered to ensure sufficient consumer desire and problem/opportunity understanding is gained to enable the project to progress to the next phase
• Developing holistic propositions for consumer validation (including ideas, assortment / variants, claims, reason-to-believe, pricing, naming, and branding) and partnering with Insights and Design to optimize propositions based on learnings as needed
• Working with the POD leader to engage Commercial counterparts to understand and incorporate the necessary Channel Value Creation scope elements that will maximize sell-in and distribution in support of the Business Model
• Partnering with Design to ensure top communication priorities are delivered via pack design
• Confirming sufficient trial potential to deliver the Business Model in partnership with CMI
• Confirming the product-concept fit and delivery of a breakthrough benefit in partnership with Products Research
• Partnering with Legal to deliver trademark and IP assessments as well as ensure the potential for compelling claims and demos, with a clear support plan in partnership with R&D and Legal
• Influencing key stakeholders with effective communication skills and storytelling

Qualifications

The successful candidate will have the following qualifications:

• Manager: 5+ years of experience in management consulting, corporate strategy or business/financial modeling (with exposure to CPG or innovation preferred)
• Senior Manager: 8+ years of experience in management consulting, corporate strategy, or business/financial modeling (with exposure to CPG or innovation preferred)
• Experience translating consumer and market insights into quantifiable business cases and holistic propositions that can scale across regions and retail channels
• Strong proficiency in Excel-based financial modeling (scenario planning, sensitivity analysis, “what if” cases), with proven experience defining and pressure-testing business model assumptions
• Experience bridging consumer insights with business implications to create viable business models
• Strong communication and storytelling skills to influence cross-functional stakeholders
• Ability to operate both at the "big idea" level and in the “weeds” of building stimulus
• Proven track record of working successfully cross-functionally across R&D, Insights, Design, Finance, and Brand
• Strong communication and storytelling skills to influence senior leadership and cross-functional stakeholders
• Experience with navigating ambiguity and adapting plans as new information emerges
• Experience working in a fast-paced entrepreneurial environment, with proven experience with rapid, hypothesis-based iterative learning and testing
• A natural connector who can seek out internal and 3rd party expertise to bring in subject matter expertise to solve key project challenges
• Entrepreneurial, curious, and solutions-oriented mindset, with the ability to connect internal and external expertise to solve key challenges

WORK ENVIRONMENT

A collaborative, small, dedicated innovation team comprised of multi-functional experts. Co-located with POD members in Atlanta.

*Note: This position has the ability to be a Manager or a Senior Manager level position, depending on the candidate’s qualifications and experience.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.