Senior Manager, Consumer Insights

Job ID: 2751 

Alternate Locations:  

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Consumer Shopper Insights (CSI) at Newell Brands is a strategic business partner who works cross-functionally across the organization, co-creating innovative products, brands and services. Consumer Shopper Insights efforts are grounded in deep understanding of brands, consumers, shoppers, competition, product categories, retail and omni-channel customers, cultural trends and market dynamics.

The Senior Manager, Consumer & Shopper Insights, will be the lead strategic partner for key brands in the Home Segment. This individual is responsible for insights into the consumer, competition, and marketplace, and in partnership with the cross-functional team, translating those insights into actionable brand, marketing communications, and innovation strategies and initiatives. Proficiency in custom market research, syndicated data analysis, and secondary research resources will be required in order to create relevant insights and leverage all tools at your disposal to inform business recommendations.  This role reports into the Senior Director, Consumer Shopper Insights.

Primary Responsibilities:

This individual is the go-to thought partner for his/her business area who brings value to the business through compelling and empathetic human insights, strategic thinking, smart analytics and creative problem solving. The senior manager will primarily impact marketing, sales / category / channel / shopper, and innovation teams but will be expected to represent the consumer throughout the business. The successful candidate will

• Consult with cross-functional business partners to understand consumer insights needs and develop/maintain learning agendas and research budgets
• Design and execute primary research; strong skills needed in framing business and research questions, methodological choice, research execution oversight, and final delivery of insights and business recommendations
• Lead vendor selection, vetting, and management with experience across multiple vendors, ranging from full-service to DIY, agile techniques, as well as skills in developing value out of existing data sets
• Collaborate with other consumer data owners (e.g., analytics, digital, call center) to understand alternate data availability and analytic outputs to facilitate integration of insights across data platforms
• Synthesize data to develop clear and concise communication of insights that compel action; strong skills needed in strategy development, storytelling, and data visualization
• Inspire new thinking with consumer engagements and insights, leveraging trends and marketplace intelligence to identify new business opportunities and provoke growth minded-decision making
• Enable fact-based decision-making by being a strong voice that advocates for the consumer and the health of the brands, creatively solving for what is possible within business realities
• Performs other tasks as needed

Ideal Candidate Profile

• Be a strong, collaborative leader and influencer
• Have solid proficiency in custom market research, syndicated data analysis, and secondary research
• Be knowledgeable about “tried and true” research methodologies and emerging/unique solutions
• Be able to synthesize across multiple internal and external data sources to formulate insights
• Be able to translate insights into meaningful, actionable stories and recommendations based on strong business acumen
• Drive for results with a sense of urgency
• Be curious and dig below the surface for the most impactful insights
• Have solid verbal and written communication skills, with ability to present to senior leadership
• Be a good educator to cross-functional partners in consumer centricity to enable them to successfully apply insights to their business area(s)
• Be able to manage multiple initiatives simultaneously and comfortable with shifting scope
• Be able to navigate ambiguity in a fast-paced environment
• Positive, can-do attitude

Candidate Requirements

• Four-year college degree or graduate degree preferred
• 10+ years of experience in a consumer insights/market research or similar consulting role
• Client-side work in consumer products/durables preferred
• Supplier-side research experience a plus
• Experience conducting global research projects. Demonstrates an understanding of differences among countries and cultures
• Expertise in a wide range of qualitative and quantitative methods and can apply them appropriately to business issues
• Experience leading the strategic learning plan and priorities for a brand or product category and managing a research budget accordingly

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.