Associate Manager, Trade Marketing

Job ID: 12302 

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Job Overview:

The Associate Manager, Trade Marketing for China will lead and manage the trade marketing work especially the brand Coleman to support China Coleman sales team to deliver top line sales and bottom line target across multiple Trades, market verticals and categories activities. This position will be responsible for working with Sales and Brand Management team to develop robust Trade strategies and deliver effective programs for Trades with specific recommendations for each region across China. Responsible for attracting, developing, and retaining Trade management talent.

Job Duties:

• Develop an annual Trade / regional strategy which is aligned with Brand, and Sales strategies

• 1. Accelerates profitable growth for our brands aligned with business strategy and brand positioning strategies.
  2. Identify potential customer / Trade conflicts/risks and recommend resolutions.
  3. Provides coordinated strategies within and across Trades / regions, delivering sustainable, profitable growth across all Trades / regions.
  4. Demonstrates knowledge of brand and customer strategies.
  5. Identify and recommend business and Trade distribution opportunities within Trades.

• Develops an annual calendar of strategic initiatives, prioritizing within Trades / regions and brands.
• Recommend and tracks success metrics.
• Lead the Trade / regional planning process with Trade / region, collaborating with Sales and Brand / Product Management.
• Make category management recommendations for the Channels to optimize performance, i.e. optimal SKU assortment, merchandising, and shelf / catalog layout.
• Lead the coordination of line review activities collaborating with Sales and Brand / Product Management, ensuring stakeholder alignment and coordination across customers / Trade and brands.
• Executes the plan within area of responsibility, overseeing the creation of promotional programming, such as JBP with key customer, catalog layouts, events (trade shows), and Trade-specific marketing support materials. Ensures consistency with brand guidelines and point of sale.
• Provide product knowledge training and supervise the promoters to drive high performance of them.
• Provide Trade/region perspective & needs for setting new product pricing to the Brand/Product team.
• Collect and analyze Trade/regional pricing and distribution for NWL and competitive brands.
• Recommend Trade/regional promotional pricing.
• Track, analyze and report impact of pricing exceptions on Trade / region.
• Recommend how trade programming funds should be spent to ensure strategic alignment across brands and customers.
• Determine how to better use funds for brand growth.
• Analyze the effectiveness of trade spend and makes reallocation recommendations.
• Effectively manage the agencies and suppliers
• Collaborate on the annual trade fund budget process.
• Collaborate cross functionally with all functional areas.
• Execute and offer input on simplification of appropriate business processes to increase organizational effectiveness and efficiency. Support corporate strategy alignment.

Job Requirements:

• Bachelor’s degree required, MBA preferred
• 8+ years of combined trade, brand management experience is essential, and/or sales experience with a proven track record of results as plus.
• 3+ years as a team leader
• Multinational companies working experience will be preferable.
• Retail/Outdoor Experience Preferred

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.