Associate Sales Manager, Retail Excellence, Coleman

Job Type:  Full-Time
Location Type:  Onsite
Primary Location: 

Shanghai, China, Shanghai, CN

 W3Schools.com

Job ID: 12295 

 

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

 

Job Overview:

Responsible for the establishment, implementation, and enablement of Coleman's retail standards system. This covers operational standards, visual/image standards, service standards, store opening standards, etc., for both directly-operated and distributor stores, aiming to elevate the overall retail operational level.

 

Responsibilities:

  • Establish and improve the retail operations standards system (Store Operations Manual, Visual Standards, Service Standards, Store Opening Standards, Distributor Operations White Paper, etc.).
  • Drive the nationwide implementation of standards to enable distributors and stores.
  • Support the opening of new distributor stores.
  • DTC stores management and upgrading.
  • Regularly evaluate the operational level of distributors and stores, proposing improvement plans.
  • Collaborate with Regional Sales Managers to enhance store operational capabilities.

 

Qualifications:

  • Bachelor’s degree required
  • 5+ years of extensive experience in retail operations or retail standards development, familiar with the entire retail store operation process.
  • Experience in standard setting and training.
  • Strong project management and driving skills.
  • Excellent communication, coordination, and copywriting skills.
  • Fluency in written English is preferred.
  • Strong systemic thinking, with a focus on standards and details.
  • Strong awareness of training and enablement.
  • Able to adapt to cross-regional collaboration and business travel.

 

 

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.

Date Posted:  Jan 27, 2026