Senior Marketing Specialist

Job ID: 5623

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Job Overview:

As the Senior Marketing Specialist for Brand Coleman, you will be supporting all marketing aspects of Coleman Brand. You will support on Brand marketing plan execution to launch brand, secure marketing execution, drive sales through brand development and brand building. You will work closely with cross-functional teams to ensure seamless execution of campaigns and initiatives.

Responsibilities:

• Support the Coleman Brand Strategies to drive sales and achieve business objectives.
• Support line manager to execute flawlessly on brand plan such as media, social, channel strategy and working plan
• Communication with project working team to drive task-based items move
• Support line manager on the execution of comprehensive digital marketing plan across channels (paid search, social media, email, etc.) to drive traffic, conversion and basket size with clear ROI measurement related with GMV achievement.
• Drive brand innovation launch by managing project timeline and task-based working stream.
• Brand activation execution

Qualifications:

• Bachelor’s degree required
• 5+ years of solid experience in brand marketing roles
• Proven experience in brand development and brand building.
• Understanding of brand building approach: Media, social, marketing collaboration and execution.
• Analytical skill from data to generate business insight.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Ability to identify and apply creative solutions to resolve brand issues.
• Fluent written and spoken English.
• Enthusiasts on Outdoor activities, understanding of outdoor category is preferred.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.