Marketing Manager

Job ID: 1135

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Job Summary:

• The Marketing Manager will be responsible for developing and executing marketing strategies to increase brand awareness, drive sales, and strengthen our market position of responsible writing brands. This role requires a dynamic and creative individual with a deep understanding of marketing principles and a passion for the writing instruments industry.
• Excellent communication, leadership, and project management skills with can-do attitude are required.

Job Duties:

• Develop and implement comprehensive marketing plans and strategies to achieve business objectives.
• Need to understand to identify opportunities, trends, and competitive environment.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Enhance and increase brand visibility through at target retailers both online and B&M
• Enhance brand positioning of Parker, Waterman, rOtring and Sharpie and ensure consistent brand messaging across all channels.
• Oversee the development of marketing materials, including SNS advertisements, brochures, and digital content.
• Manage and improve brand visibility through various media channels.
• Lead product launch initiatives, including market analysis, pricing strategies, and promotional activities.
• Work closely with the global marketing team to provide market insights and customer feedback.
• Lead and work closely with functional team to ensure product launch.
• Develop and execute digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
• Monitor and analyze digital marketing performance metrics to optimize campaigns.
• Provide marketing support to the sales team through the development of sales tools, presentations, and training materials.
• Collaborate with sales teams to understand market needs and develop tailored marketing strategies.
• Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Track and report on marketing expenditures and campaign performance.

Qualifications:

• At least 5 years of brand management or marketing communication experience with a proven track record of results FMCG Industry Experience at global corporate
• Creative thinking/problem solving skills
• Initiative & follow-through
• Strong project management skills
• Self-motivated with a strong work ethic
• Solid analytical skills and acute attention to details
• Ability to work effectively across functions
• Strong oral and written communication skills for both English and Japanese are required; must be able to present data and conclusions in an organized manner

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.